How To Best Implement Social Media Marketing

By Author: Shourya Ray Chaudhuri
Total Articles: 598
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Keep your brand consistent:

Every user name that you use for your company or website will be detected and revealed in search engine results. What you should do is search your company name on Google. If you use one social media tool or a couple of them, chances are, they will be revealed on the results. What does this tell us? If means that what we name our social networking accounts can benefit us in the long run. Consistency is necessity. If you have not used the major social networking sites then it would be best to do it now. Another aspect is your email address. Having a custom email address will sound more official or professional. Another thing is to have your own blog domain. Nowadays, it is very cheap to maintain one so take advantage of it.

Use multimedia:

How can pictures, music, voice and video help your social media marketing? For a small business, executing this one can be quite tricky but if you execute it well, you will reap the benefits and enjoy the fantastic results. Nowadays, sites like YouTube are very notable for their share of not only random videos but companies setting up their own ...
... channels to place interesting content. You do not have to go this direction if you think you cannot commit to it. Instead of posting video directly from your site, it might be best to upload it to YT and then embed it on your page. This can expose your video to a wider audience. Include your link and it could help redirect people to your site.

Be aware of who's talking about you:

Anything being spoken about you online must be given more attention now than ever. It is possible now to know what others are talking about you. First, you can set up Google Alerts. This is a free alert system that feeds new alerts directly to your email. If you place your company name on the search field, you can now use this to track who has been talking about you and what links or sites they used to talk about you. This is very helpful so that you can find out what other companies, blogs, review sites and social networks are talking about you. You can also use web analytical tools to more comprehensively monitor your social media marketing.

Take part of the social experience:

It is necessary to be active. Since we are talking about social networking, the aspect of social is of essence on its truest form. You need to participate in discussions, look at the different topics, read blog posts and comment if necessary. This will help you in improving your credibility. You might be even invited to do guest blog posts to their sites.

Shourya Ray Chaudhuri, Ezine Articles Expert Author.For more information: Social Media Marketing
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