Professional Preparatory Steps For Postcard Printing

By Author: Kaye Z. Marks
Total Articles: 252
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Preparing your postcard printing design can be easy. However, if you want to make sure that everything will work out well, you might want to take some advice from experts.

In this special guide, I will teach you some professional preparatory steps for printing. To make sure that your design drafts and printing process are up to par with professional standards, follow the systematic procedures to be given below. Take down notes and learn from these professional steps in preparing for printing postcards.

1. Prepare template settings properly – First things first, you should always prepare the template settings properly. While postcards may seem simple, you have to consider margins, printing bleeds so that each copy produced is aligned properly, and the designs are located at the right areas without obstructions. So make sure that the guidelines, margins, printing bleeds and of course, the overall dimension of your draft has been set properly.

2. Review content accuracy – Next, you should review the content accuracy of your color postcard draft. Is your content saying the right message? Does it have ...
... perfect grammar and spelling? Are all the details that a reader need to know printed in the front and the back? Make sure that you proofread and check everything so that there will be absolutely no errors in the content. The worst thing that can happen is that a bad misspelling is produced hundreds of times. So make sure no mistakes go into mass production by reviewing the content very thoroughly.

3. Review design quality – Next, you should then review the overall design quality. Is the image or photograph in the cover artistically created? Is it clean, crisp and sharp enough for mass production? Are the colors of the cover and the text match perfectly with the whole document? Are the right elements emphasized in your design? Does it compare okay with other rivals? Make sure that you ask these questions and really review if your design is indeed up to the standards and trends today. It is better to adjust the design elements now then regret the choices later after the mass production.

4. Test impact – You will also need to test the impact before mass printing can begin. You will not want to waste money on outputs that will not get the right reactions from your target market, of course. Try to run some test prints and give them away to some trusted colleagues and friends. Try to get their reactions and see if they like your output or not. Make sure that you take into account all their constructive criticisms. This will help you tweak and adjust your designs to illicit that more powerful impact that you need.

5. Choose the right printing materials – Finally, make sure that you review the choices that you have picked up. See if your paper materials, the coating and the inks have been set and ordered properly with the postcard printing company. Make sure that your choices will meld well with your designs by looking at any sample that your printer might have at hand. Try to choose the best materials of course that will add extra durability and overall design quality.

Now you know how you can prepare your drafts properly and professionally. Just review the notes above and follow these steps as the process goes.

Kaye Z. Marks is an avid writer and follower of the developments in print postcards and postcard printing that help businesses in their marketing and advertising campaigns.