Optimizing The User Experience With Optimal Pennsylvania Web Design

By Author: Sue McCrossin
Total Articles: 738
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Perhaps the easiest way to optimize a user’s experience is to employ good Pennsylvania web design concepts to your website. Your Pennsylvania business may already be getting hundreds or thousands of visitors a month, but having these visitors become customers involves good web design practices. Imagine if you could take a conversion rate of around two percent and double or triple it, by making your website pages more fulfilling for potential customers. That practice is a lot easier than trying to drive double or triple the number of visitors you are currently getting to that website.


One of the basic questions becomes how to measure a conversion. Every website and business is different, and therefore what constitutes a conversion can be very different from site to site as well. A conversion could be an email signup, a retweet, download of a document, or reaching a thank you page after filling out a form or purchase. One easy and free way to measure conversions is to install Google analytics software and set up goals, many goals, so that you have a better idea of how the site pages are performing. ...
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After deciding what to measure, and how to measure it, the next step is to decide what would make your web pages more compelling. Since your website is essentially your sales and customer service representative online, your website must have the same types of skills that you would expect in these actual employees. Your website has to be welcoming, trustworthy, knowledgeable, a good communicator who can get to the root of the inquiry quickly and supply an answer, best price, best service, and long term plan. Translated into web page content, this means that it is essential for your Pennsylvania web design to have easy navigation with sitemaps and custom error pages, good contact information (including hours of operation) on every page, a contact page with a map, and easy access to all your specials, service listings and pricing. If you are unsure about showing pricing on the web, you should bear in mind that it is the number one thing on a website that people look for.

The more photos of your store, employees and other customer experiences, products that you have demonstrate the reality of your virtual business, and allow people to get a better sense of your operation, and who they will be dealing with. Videos also are great ways to quickly tell your story, and very compelling for visitors.

In the same way, including reviews by both partners and users are equally compelling and help to build that sense of trust that is needed. Most websites can benefit by adding a blog full of worthy content, which, if you are lucky, can go viral on social sites like Twitter, Facebook and LinkedIn.

The website has to be accessible for mobile devices too. This means that all those PDFs probably ought to be turned into HTML documents so mobile phone users don’t have to wait for a download. For the same reason, the site should load quickly and not use too much FLASH.

By following these Pennsylvania web design usability rules, your website will turn more visitors into customers, and you’ll be able to spend more time developing good content than worrying about how you are going to drive more and more visitors to the site.

Sue McCrossin is CEO of PA Website Design, a subsidiary of Boomtown Internet Group, and she is always interested in educating people about best practices for Pennsylvania Web Development.