How To Create An E-book & Drive Massive Traffic To Your Site

By Author: Shelley Lowery
Total Articles: 19
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E-books or Electronic books are self-contained "executable"
files of HTML. This HTML may be a web site you've created
or HTML you've specifically prepared to be compiled into a
downloadable .exe file for distribution. When downloaded,
this file will self install on your clients desktop.

E-books are completely interactive with the Internet and can
contain live links, graphics, forms, JavaScript, embedded
video, can be protected via password/userid, search
capabilities and more. This self-contained executable file can
be distributed in a number of ways; CD, floppy disk,
download, etc.

All e-book compilation software is not created equal. Make
sure you review its capabilities before your purchase.

E-books can provide the Internet marketer one of the best
promotional tools online. With its vast variety of uses, just
one quality e-book development and distribution can produce
an on going promotional tool that will work 24 hours a day,
seven days a week and multiply itself by leaps and bounds.
Your e-book can ...
... literally be viewed by millions simply by
giving it away...

Suggested Uses:

- Marketing - Provide your sales network with your complete
sales presentation to freely distribute with their ID to track
sales.

- Promotion - Provide valuable information on a specific
subject to bring traffic to your site.

- E-zine Archives - E-zine publishers can provide their
publication archives to enable subscribers to read back issues
on their desktop, visit your web site, subscribe, submit ads, etc.

- Catalogs - Provide a desktop catalog for you customers to view
on their desktop. You can even provide a form to accept orders
right through your e-book.

- How To Manuals - Provide your affiliates with a complete
"how to" manual for marketing, advertising and promoting your
products.

- Electronic Books - Writers can offer their books in an electronic
version.

- Web Site - Create an electronic version of your web site to place
on disk and be viewed on your clients desktop.

- Instructional - Provide an electronic training manual.

Creating an e-book is just like creating a web site. Simply
create your HTML pages just like you would for your web site.
Make sure you select a good software package that allows you
to include hyperlinks, graphics, search, forms, etc. Keep in mind,
the more professional, content rich your e-book, the more exposure
it will receive.

There are several software packages available online to assist
you in compiling your e-book. Prices range from $149 -- $189.

Hyper Maker HTML http://www.bersoft.com/
NeoBook http://www.neosoftware.com/
InfoCourier http://www.smartcode.com/
WebCompiler http://www.webcompiler.com/

For massive exposure, select a subject with a broad appeal.
If your sites focus is on web site traffic, consider creating an
e-book on generating traffic. I.E. "A complete "how to" guide
to generating massive traffic to your site". Include several
references to your site throughout your e-book such as; "For
even more great traffic generating tips, visit "Traffic Tips" Your
complete source for generating massive traffic to your web
site. http://www.yoursite.com" or "Winning awards can
dramatically increase traffic to your site. For a complete
listing of award sites, visit "Traffic Tips Award Sites"
http://www.yoursite.com/awardsites.

Tips for creating your e-book:

-Create a directory on your computer to include ALL the
files for your E-book. These files will include HTML, graphics,
backgrounds, etc.

-E-books should contain mainly text. Try to limit your banners
to one per page. To keep your file size down, you may want to
use only non-animated banners.

-E-books are generally formatted at a small screen resolution
so make sure your pages are viewable through any screen
size.

-Include good navigational links throughout your pages.

-Use spell check to search for any possible spelling errors.

For massive distribution, make sure you include a short
paragraph on your main page in regard to your copyrights
and distribution. I.E., This E-book may be freely distributed.

Sample Example of Distribution:

10 of your visitors download your e-book.
Your 10 visitors each give away 10 e-books - 100
Those 100 each give away 10 e-books - 1000
Those 1000 each give away 10 e-books - 10,000
Those 10,000 each give away 10 e-books - 100,000
Those 100,000 each give away 10 e-books - 1,000,000

This is just a small example of how powerful your free
e-book can be...
About the Author Shelley Lowery is the moderator of Article Announce Writer
and Publisher Exchange - An article announcement list
providing free content to hundreds of ezines, newsletters,
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