Choosing The Right Trade Show Giveaways For Your Next Event

By Author: Chris Gill
Total Articles: 66
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One of the major considerations when considering what type of trade show giveaways should be offered is the season in which the show is actually taking place. Offering summer items in the middle of the winter or vice versa is a sure fire way to make sure that your trade show giveaways end up in the trash or the junk drawer the moment the client gets home. However, there are also trade show giveaways that will work well in any season and ones that should always be considered.

Magnets are a very popular tradeshow giveaway, but in order for them to be effective, they need to be a little more unique than your standard refrigerator magnet. In other words, make them more useful so the client will actually want to use them when they receive the item. If the magnet serves a secondary purpose, it has a much better chance of sticking around.

The most popular magnets for trade show giveaways are the business cards and calendars. These are great items to use, but the most effective of these are those that are a big larger than a regular business card. Reason being is that they are going to find their home ...
... on the fridge of the client. They will also often serve to hold papers and such up on the fridge. The larger sized magnet will be able to handle weight. Seems like a small thing, but we all know where magnets that do not serve a purpose go.

Note pad magnets are great and unique items that customers will surely hold onto long after the show is over. Everyone likes to have a message list, to do list, or shopping list close by. Stock pads come with 50 sheets of paper, more than enough to last a few months up on the fridge. With any luck, just as the note pad is running out, it will be time for them to attend the next trade show!

One of the best magnets to use as a tradeshow giveaway is the magnetic clip. These come in various sizes and are more effective than the business card magnet or calendar magnet when being used to hold papers on the fridge. They can hold larger items and more weight, meaning they are more likely to hang around when people are using them to hold notes and coupons on their fridges.

Thinking a little more out of the box is the magnetic LED light. These are a bit more expensive than the other magnets we mentioned, but they will definitely leave a positive impression on the client. These have become very popular with clients who like to read in bed or that are looking for extra lighting on their computer when working at night.

Trade show giveaways are an afterthought for many companies as they give away the same things that they have been offering for years. They figure they never get any return on their items, so they try and keep it as cheap as possible. By thinking out of the box and offering something a bit more unique, your items can leave a lasting impression and hopefully result in a few extra phone calls from new clients.

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