The Role Of Sales Consulting In Improving Product Sales

By Author: Vijay K Shetty
Total Articles: 2542
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A product that does not sell is a product that is not well represented in the market. Before you sell, you need to get customers and for that you need a form of strategy, one of the most important services that a business could get is sales consultation. This is a kind of service that represents the product or service for the purpose of getting new customers.

Representation
Representation is the general purpose for sales consulting. A consultant has broad roles in the industry. He or she does not have an exacting job description. It varies depending on the kind of service or product that needs representation to the bigger market. One role of a consultant is to boost the sales force of the company. Some offer advice and inform clients about particular products and services. The primary goal here is to generate sales, provide information and create value for new customers or a new market that the company is planning to infiltrate.

Analysis of the product/service
When doing sales consulting, the consultant needs to have a thorough discussion with the client about the product. Knowledge about the product, ...
... its features, benefits and other important market points will then be necessary to sell them. It is not enough to sell, it is necessary to provide a unique value to the market. There are tons of products out there, how do you think this particular one will sell? It should fit the needs, requirements and expectations of the customers for it to be salable and valuable for them. If you are selling a cosmetic product, free make up sessions can be used to market the product and get a unique value for target customers.

Planning
Before you do that, you need to plan. You have to set up a solid strategy. Sales consulting targets the priorities that are used by the company based on their research. These will be used into plans and then transform them to actual activities. For example, it is necessary to plan where the makeup sessions will occur and where it will be done. Is this a high end brand or a drugstore brand. Will this be only offered on particular high end stores? If this is marketed as a premium high end product, then it needs to be promoted in the proper location. How long will the activity last?

Evaluation
In this aspect, the sales consulting will not only look at the process but the whole setup. Did you employ the right people? What is the response of the crowd? How perceptive was the crowd to test the product? How will you quantify the results of this plan and how will this roll over to the actual sales of the product? What other tools did you implement for the project?

Vijay K Shetty,
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