Benefits Of Advertising Through Mobile & Internet Media

By Author: Sanjay Sharma
Total Articles: 84
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During the last few years, mobile and Internet Advertising in India have become two effective advertising vehicles. Many brand owners have started using these two mediums of advertising to promote their brands. In this blog, let us have a brief idea about the benefits of mobile and internet advertising media.
Advertisers promote their brands through multiple modes or channels. Mobile advertising is one of the most adopted means of brand promotion widely used by brand owners to advertise their brands amongst target groups. It is the latest craze of every brand owner to launch promotion campaigns through mobile media. Mobile Advertising provides many possibilities to brand owners to smartly communicate the promotion message to potential target groups. Unlike conventional modes of brand advertising, mobile ads reach out to customers through a personalized channel and in a discreet manner. The brand message in such ad campaigns come to customers free of cost right through their personal mobile phones. Hence, they don’t need to rely on other advertising media for any brand information.
Internet advertising also ...
... known as online advertising is equally effective as mobile advertising. Though internet connection is a must for advertisers and customers for an online campaign, this medium of brand promotion provides targeted impact on customers. Internet and mobile advertising allows advertisers to keep close access to all the advertising campaigns. Besides, the advertiser can also get to know those target customers/prospects who are interested in the campaign. The most striking benefit of any online or mobile campaign is that one can send anything with the push of a button and make the brand message available for customers.
Mobile and internet advertising both have become one of the most efficient modes of contemporary brand promotion. Reaching out to lakhs of target customers through a single ad campaign, mobile and internet advertising practices are also affordable means of brand communication for established as well as emerging brand owners in the market. Also with the introduction of mobile web services, advertisers have dual options to target customers either through mobile advertising campaigns or internet campaign .
Why do brand owners invest for various advertising campaigns? Does advertising provide a link between brand owners and customers? Is advertising mandatory for each and every brand in the market? What if a particular brand owner avoids advertising practices for his product? These are few questions that pertain to every brand owner who targets maximum sales or revenue for his brand. Through this blog, let us have a look at some manifold benefits of advertising and eventually find out how important advertising is for any brand business.
Advertising relates the product’s features to customers and familiarize them about the brand and its utilities. Thus, an ad message links customers with the brands and keeps them connected for a longer period of time eventually providing recall value. Positioning the brand’s image on customers’ mind, the ad message motivates or encourages those customers to buy that brand that caters to their lifestyles. Though it is a different situation whether customers buy the product then and there or later, the brand message influences their attention and hence provides an impact on their buying behaviour.
Any advertising channel is easily accessible by customers. Brand commercials are launched through various channels such as television, radio, print media, mobile phones, internet phones, outdoor media etc. These mediums are easily reachable by customers. The brand owner has the exclusive choice to use the most effective channel to reach out his brand message. What matters is to make the message easily accessible by customers (to whom the message is targeted at).
What makes advertising an interesting tool of marketing is its originality and creative attributes. Advertising is infact considered as the most fascinating marketing tool. Any advertising campaign ensures that target customers avail of and benefit from the brand message. And for brand owners, it is through an advertising campaign that they can popularise their brands, generate awareness about the same and finally encourage customers to buy/adopt their products.