Search Engine Marketing - Things You Should Know

By Author: Alan Smith
Total Articles: 1285
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The businesses want the website to receive the maximum possible number of clicks. Pay Per Click (PPC) and search engine optimization (SEO) are the two most famous ways of maximizing the traffic. Usually most of the businesses cannot decide whether to spend for PPC or for SEO.

On the basis of navigation, there are two types of visitors, direct navigation visitors and indirect navigation visitors. The direct navigation visitors are those that enter the domain name into the browser. The indirect navigation visitors are those that approach the website through the search engine.

The direct navigation accounts for nearly one sixth of all navigations. The people opting for direct navigations are usually highly qualified and know the purpose of visiting that website. The direct navigators are considered to produce double conversion of an advertisement as compared to the indirect navigators.

The secondary market of the domain names is experiencing a boom. Indirect navigators are the main contributors to this trend of the secondary market. For an appropriate domain you will find companies that are ready to spend ...
... any amount of money. The segment of the direct navigators is still not tapped fully, mainly because of the defects in SEO and PPC advertising.

Enhancing SEO through Domain Names that are Generic

Google gives prime importance to the inclusion of the keywords in the domain name. This implies that if the keyword related to your business is the domain name or is included in the domain name, the website URL is going to feature very high or even at the top of the search engine list.

The generic domain names may be expensive but because of the high traffic that is generated the breakeven point can be achieved comparatively very fast. This is mainly because of the direct navigators that find the generic domain names easy to remember.

This strategy would prove very expensive for the companies with small budgets. In this situation the company can use the name of the location in combination with the service that it provides. This can hike your online business.

The efficiency of the PPC advertising can be increased through direct navigation. This is very effective when the service of AdWords offered by Google is availed.

The Google now gives an option to the AdWords advertisers to exclude their ads from “Parked Web Sites.” Parked web sites are those websites that are focused on collection of traffic from direct navigation.

One can opt for selective exclusion of the websites that are not performing effectively. This strategy can be an option to the exclusion of all the “Parked Web sites”. The selection process is now made easy with the help of Placement Performance Reports generated by the AdWords.

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