Qifen Led: Recruiting Followers To Inroads In National Market

By Author: Rihey
Total Articles: 115
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QIFEN LED is a brand which specially manufactures internal superpower LED and belongs to Guzhenminsheng lighting electric appliance factory in Zhongshan City; Guzhenminsheng lighting combines scientific research, design and production, sale, services in one and specially manufactures LED (superpower) lighting, LED light cup, LED player, LED pub lamp, LED guardrail tube, LED lights belt, LED word, LED lights bar. We can know that it dedicates to forge the real “light atmosphere” by hearing its name “atmosphere”; putting modern LED technology into practice in people’s daily life and improving the feelings of light QIFEN experienced by themselves allow people to share the “atmosphere” brought by light.

In all decorative lighting industry, the most less influenced by Financial Crisis and off season were LED enterprises; the popularity of LED this year is stubbornly high and will keep heating up; enterprises are highly motivated by the excellent situation. QIFEN LED decides to foray into domestic market after a long precipitation.

QIFEN LED lighting marketing director Zhuhewei told our reporter that QIFEN ...
... had been always recruiting people Paragraph time and would put them all in market in August to greatly introduce QIFEN specialized store and Shop-in-shop. Under such a situation, it enters the market in a big way, and what is the selling point of QIFEN products? The sales assistant introduced there selling points of QIFEN: firstly, it is the differentiation design. QINFEN has its own professional designers engaging especially in the development and research of products and many of its products are exclusive in the ancient town. Secondly, its materials are excellent and it has good cooling treatment. LED products are energy-saving products whose materials are strictly required and inferior LED products of some small factories can not provide LED energy-saving advantages (energy saving led light bulbs). Thirdly, its decorative style is modernization. QIFEN devotes to forge top grade LED households and business lighting so that QIFEN takes efforts in its brand package such as the design of image store creating a modern fashionable breath.

In terms of marketing management, Zhuhewei introduced QIFEN’s marketing idea that is different from traditional marketing mode. In the ancient town, most enterprises require that the back section should be more than 100 thousand, while QIFEN attracts investment by means of unfixed modes in order to relieve pressure of dealers’ first funds and solve dealers’ worries. In terms of products, Zhuhewei confidently said:” Dealers will be satisfied with certain single product from the four hundred varieties”; of course, this will probably elongate the product line and result in a slow goods availability speed. Hence, QIFEN divides its products into three categories according to sales in the market; A products has 200 inventories, B products has 100 inventories and C products has about 20 sets inventories. Each kind of products has a safe inventory according to market trends and could guarantee the goods availability speed.

In terms of channels building, invisible channels building is always focused on by QIFEN; QINFEN will continue to consolidate these “invisible” big clients in the following market building and guarantee the popularity and good reputation in hotels, malls projects, clothiers and so on.
Nowadays, QIFEN led has already finished its early preparing works (led tubes); its products are mature; marketing planning, product sample book and merchants manual are already done; it is busy “recruiting people” and wait orders at any time to foray into national market.from: led bulb light