Aspects Of Seo That All Web Designers Should Be Aware Of

By Author: Alex Baker
Total Articles: 149
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Most of the Web designers, after having designed the website, get complaints from the client that the website is not getting enough traffic and or not generating any substantial revenue. According to the web designer the website may be very attractive and user friendly but these sorts of complains can wreck the designer’s reputation in the market. Usually the clients are not ready to accept the fact that optimization of traffic to any website is the work of a SEO specialist.

If you prepare the whole website and then it is referred to any SEO specialist, it can be very difficult to amend the website according to the suggestions made by the SEO specialist. It is always better to consult the SEO specialist when the designer is still in the initial stages of website design. Making changes in the initial stages of web design is much easier than doing it in the later stages.

SEO at the initial stages of Web design

Some of the questions that can help SEO when the web design process is in the initial stages are as follows.

Needs

What is the need of the website for the Company?

Which needs ...
... of the visitors are to be attended to through the website?

Demography

What is the age of the targeted market segment?

Which gender does your product or service attend to? Are they males or females or both?

What level of education does your targeted market segment have?

Competitors

Who are your online competitors?

Which keywords are being used by your competitor to lure the visitors?

What is the feedback of visitors who have visited your competitor’s websites?

Experience of users

After visiting your website, which 3 actions will you want your visitor to take?

How would you like your website visitor to describe the website after leaving it?

Which words do your website visitors use for describing your website?

The response to these questions can help to develop the content of the website as well as structure it.

Structure of the website

Some of the elements related to structure that play a vital role in making the web site search engine friendly and getting the best results of SEO are as follows.

Website Content

The content of any website should consist of heading tags that show the section of the web page, wrapping of the text in strong and em tags, text of the content, the first part of the hyperlink that constitutes of anchor href attribute, the second part of hyperlink which constitutes of anchor text tag, and explanation of the image to the search engines with the help of image alt attribute.

Non-Content

The non-content parts of the website that play an important role in SEO are title, URL, meta-description and meta-keywords.

Linking

There are three types of links, inbound links, outbound links and internal links that play a crucial role in the ranking of the website URL on the search engine list.

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