How Does Pay Per Click Advertising Work?

By Author: David Andrews
Total Articles: 197
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Are you new to pay per click advertising? Wanting to get into pay per click advertising for your business or non-profit organization? Pay per click advertising is an amazing marketing method because of its ability to easily measure it’s return on investment and almost instantly generate leads and sales for your organization. If you’re looking to get into pay per click advertising, here are four things you should know about pay per click advertising when getting started.

1) Pay Per Click Works With Search Engines

Pay per click advertising works off the premise of showing ads beside searches that people on search engines such as Google, Yahoo, Bing etc. People search for a specific item (for example such as “running shoes”) and then the appropriate contextual ad shows for the term “running shoes”. The best thing about pay per click advertising is that it gives the marketer or advertiser the ability to show a search related ad in real-time while the visitor is researching or looking to buy the product. This allows advertisers to find customers more quickly.

2) Pay Per Click Advertising is Everywhere

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... per click advertising doesn’t restrict itself only to search engines. Pay per click advertising can also be run on what’s called the “content networks”. Content networks are sites such as online newspapers, online directories etc. (almost anything) where pay per click advertising ads show up together with the normal content of the page (typically off onto the side). These types of pay per click advertising ads can be text ads, static banners ads or even interactive flash type ads.

3) Pay Per Click Advertising is Virtually Instant

Much of pay per click advertising can be turned on almost virtually instantly. Unlike much traditional media, pay per click text ads can be turned around quickly and campaigns can sometimes be started in a matter of days. This can be critical for companies who want to do a quick marketing test or need to generate traffic quickly.

4) Pay Per Click Advertising Can Be Complicated

Pay per click advertising while simple in its elementary form can be complicated and become quite competitive. Unlike the beginning years when its potential was not more unknown, many industries are quite competitive and require expert pay per click managers or pay per click management companies to help them.

If you need help with your pay per click advertising campaign don’t hesitate to contact us at SEO Vancouver! We can help you get started quickly and get you a good return on your pay per click campaign investment!