Social Crm: A Reality Check

By Author: alexey zimarev
Total Articles: 6
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Gartner, an independent IT research firm, reported that approximately 30 percent organizations will use some form of Social CRM within the next two years to expand their online community building initiatives. Clearly, businesses are not taking the power of social media lightly. Social CRM, like ‘Social Media’, is real- and here to stay!

Alexey Zimarev say Some companies who have successfully capitalized on social media, and proved that it works, are:

Harley Davidson: Harley owners created a social online community, which was entirely funded and maintained by the users. At this website ‘HDtalking.com’, Harley owners can trade photos, opinions, jokes, and even advice on where to get hard-to-find parts and other bike maintenance tips. The site had over 40,000+ members at the present, and surprisingly the cost to Harley Davidson is negligible.
Johnson and Johnson: The Company started a social media community (Babycenter.com) over 8 years ago. The site has more engaged more than 8,000,000 expectant and new moms in the US and around 16.5 million in 21 other countries. The site is a major profit center for ...
... Johnson and Johnson, having minimum overhead expenses as most of the content is user-generated.
Fter Steaz: It’s not just the big names that are cashing-in on social media, SMEs are taking advantage as well. Fter Steaz, an organic tea company, used Facebook and Twitter to convey the health benefits of organic matter. Consumers did not just listen, they bought the product- doubling the sales in a short period. And, when the company introduced downloadable coupons on these platforms, an astounding 250,000 coupons were downloaded.

It’s not just organizations that are using social media. Individuals and independent groups are harnessing the power of these platforms. US President Barack Obama raised $30,000,000 from several personal fund-raising pages, groups and blogs.

Alexey Zimarev - By the way, do you want to learn more about using articles like, If so, I suggest you check this out http://www.naymz.com/alexey_zimarev Contanct http://twitter.com/Zimareff