123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

How Advertising Enhances Brand Awareness Amongst Customers?

Profile Picture
By Author: Sanjay Sharma
Total Articles: 120
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

To advertise a brand means to popularise its image amongst target group and generate awareness about its features and associated benefits. Advertising is a significant tool of marketing used by brand owners to boost their brand businesses. Brand owners can advertise their brands through a particular advertising channel or through multiple channels of advertising. In today’s blog, let us have a look at some channels of advertising commonly adopted by advertisers.
One of the broadcast mediums of advertising is television media. Television Advertising is one of the most popular means of brand promotion. For years, television ads have been informing as well as entertaining target customers thereby providing valuable brand knowledge. The best part about television commercials is that they provide audio-visual impact on target audiences. Presenting the brand message through television channels provides a rich impact on customers as they can easily grasp the objective of the ad campaign.
Radio Advertising or brand promotion through radio channel is one of the ...
... common channels of advertising. Radio Ads are cost effective and can target massive numbers of customers at large. The increasing numbers of FM channels provide brand owners rich opportunity to advertise their brands through various radio channels.
Print Advertising or brand promotion through print media such as newspaper, pamphlets, brochures, leaflets etc is one of the popular means of advertising. The impact of Print advertising is still rich in today’s hi-tech world. Various brand owners prefer to launch an ad campaign through print media.
Last but not the least, one of the most in-demand modes of advertising at present is mobile & internet media. Also acknowledged as the future medium of brand promotion, mobile & internet media is the new-age advertising mode to provide effective brand communication to customers. Providing customized brand message to target customers, mobile & internet media truly rocks at present as a contemporary advertising media.

Some tricks are always required in a brand promotion practice firstly to win customers’ attention and secondly to successfully deliver the product message without failure. Ad –tricks (tricks of advertising) are required to promote any brand successfully and with the desired impact on target groups. In today’s blog let us have an idea how ad-tricks work for various brands.

The brand owner has to present the brand message to customers through one medium or another by deploying the resources that are required to launch the advertising campaign. The journey of brand promotion starts right from the formulation of the advertising message, how it will be presented, which medium should be used to deliver the message, how long should the ad campaign run etc. To achieve all these objectives of brand promotion, the advertiser has to try some tricks so that the amalgamation of all the promotion measures is a sure hit. Tricks in advertising are genuinely positive and not bias ones. Meant only to attract customers’ attention, advertising tricks are required to make the brand promotion practice successful.

Brands that are advertised trickily and tactfully generate more awareness about its presence in the market. Be it the way of presenting the brand message or the style of the same, an ad trick is all it takes to win customers’ favour by presenting the brand as something interesting.
Advertising is an ongoing promotion practice which is flavored by some tricks and tactics. In the absence of tricks or tactics, brand promotion is a mundane affair. Hence, for every advertiser or brand owner, it is a must to try out some tricks and tactics of advertising to deliver his brand message in an interesting as well as influencing manner. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising etc are few practices of brand advertising through which various ad-tricks can be tried out.

Total Views: 218Word Count: 625See All articles From Author

Add Comment

Business Articles

1. Lucintel Forecasts The Global Satellite Operations As A Service Market To Grow With A Cagr Of 13.3% From 2025 To 2031
Author: Lucintel LLC

2. Lucintel Forecasts The Global Satellite Operation As A Service Sale Market To Grow With A Cagr Of 13.5% From 2025 To 2031
Author: Lucintel LLC

3. Ticket Booking Api
Author: RishiHassan

4. Jewelry Photo Magic: Unveiling The Tricks Of Professional Editing
Author: ukclippingpath

5. How Outsourced Accounting Services Improve Cash Flow Visibility
Author: Harsh Vardhan

6. 5 Ways To Make Homes Safer For Seniors
Author: Jack Jones

7. اكتشفي أناقتك مع متجر عبايات: دليلك للتسوق المثالي
Author: Max

8. When Is Assisted Living Needed? 5 Signs To Watch Out For
Author: Jack Jones

9. How To Document Nonconformities In Iso 22000 Audits
Author: Jane

10. Elevate Your Career Opportunities With A Supply Chain Management Certification
Author: jayesh

11. Kpi Vs. Okr: Understanding The Difference For Smarter Goal Setting
Author: TrackHr App

12. Explore The Fascinating Businesses And Landmarks Found Along Luz Church Road
Author: jayesh

13. High Temperature Superconductors Market Size & Share, Analysis 2031
Author: Andy

14. Maximize Medical Practice Profits With Expert Revenue Cycle Management In Houston
Author: patriotmedbill

15. Enhancing Quality Of Life: The Role Of Senior Living Property Management Companies
Author: Trinity Diaz

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: