Google Report On Use Of Smart Phones

By Author: Danica
Total Articles: 397
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On April 27, according to foreign media reports, Google reports showed that39% of smart phone users will use the smart phone in the toilet. 81% of smart phone users surf the Internet will use mobile, 77% people will search information, 68% of people use yi kuan application, 48% of smart phones watch video. 72% of people scan other media consumptions, of which 1 /3 of people watch TV. 45% of people use mobile phones to manage and plan activities, such as dinner plans, travel arrangements and financial management. 39% of people will use smart phones in toilet, 1/5 of people will give up seeing cable TV in order to use smart phones.

Search

In the side of search, the demand for various types of information is News (57%), restaurants (51%), entertainment (49%), shopping (47%), technology (32%), travel (31%), financial (26%) and automobile (17%).

9/10 smart phone users take actions after in the search, of which 53% people make a purchase, 24% people recommend their brands or products for other users, 53% people will search more information on computer.

Local information

Local information is the ...
... important portion of smart phone users. 95% of users already find it, 61% of people send a telegram to a company, 59% of people interviewed a company site, and 44% of people ever make purchase. Users are quick in the local information, and 88% of local information hunters take actions during one day.

Mobile shopping

In the way of mobile E- commerce and shopping, 79% of respondents will shopping by smart phones, 70% of people use smart phones in the shopping market. There're 74% of people will buy among the smart phone users. Smart mobile make the influence with various channels, 76% of people to purchase in the store, 59% of people will buy it online through computer, 35% of people buy it through mobile.

Interestingly, purchase behaviors of smart mobile have 27% of users through mobile website, 22% of people though application. Smartphone users advancing shopping expend median is 300$ last year. Entertainment, electronic products and clothes are the most popular shopping sorts.

Advertisement

71% of users proceed research on smart phone after saw ad, whatever traditional media, online ad or mobile ad 28% of users could pay attention to mobile ad, 42% of which will click it, 27% of people will attach seller, 35% of people will interview ad website, 49% of people will European stocks to buy.

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