Promote Your Company Using Web Video Production

By Author: Katie Simpson
Total Articles: 11
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Whatever your company sector a web video can be a fantastic way to promote your services and products online. There are several different styles of videos you can get onto the web, here’s an overview of the types and how they could benefit your organisation and round up attention for your company.

Funny & Viral Videos

If you really want to catch the attention of web users, a viral video will do wonders. The right video idea can get millions of views overnight! Think outside the box and decide how best to attract viewers that will be interested in your product or services (you could hire someone who can do this for you as well). Parodies and cheesy, mock advertisements can very effective.

Instruction Videos and Serious Reviews

Youtube is now used as a search engine in its own right. People search for answers to their ‘how-to’ questions and for in-depth reviews on products they may interested to purchase. An informative instruction video or review can be a really useful promotion technique and a great way to attract new customers. Build a base of subscribers who come to rely on your videos ...
... is a great way to build your customer base too. Plus, interesting videos are often shared on blogs and websites by Youtube users, so your video could spread farther afield and reach other people who may require your products or services. These types of videos are great to embed on your own company website too.

Events, Services and Product Insights

As well as in-depth reviews, videos which show events, services and products in action can be a great way to attract new customers. Give users an insight into how you run your business and promote your products and services visually so people can learn more about what your company has to offer.

Did you know that as well as being interesting; videos can be a great promotional tool due to their search engine optimisation qualities? A well titled video on Youtube can appear very highly on Google results, so make sure you always use relevant keywords as well as your company name in your video titles. You may also want to add keywords to your video descriptions and add relevant tags too to help users find your videos on each video hosting site.

To get your video to as many web users as possible, you should also consider video distribution. This is an affordable way to get your videos on as many websites as possible!

Whatever style video you’d like made to promote your organisation, you can get one made at an affordable cost by a local film maker or video production company who specialise in videos for effective web promotion. If you have the creativity you can make an effective video yourself too. A good idea can be made with a simple mobile phone or digital video recorder and have the potential to go viral!

Demodone is a creative and innovative video production company specialising in web videos, flash animation, motion graphics, corporate videos, studio production and on-location video. We provide total web video production services for corporate clients.