Why Outdoor Media Is In Demand?

By Author: Manish Kumar
Total Articles: 57
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Advertising a brand through out of home media is a common practice by various brand advertisers/owners. Outdoor advertising media provides effective promotion solutions for brands of all types and ranges. Though it’s amongst the oldest modes of brand advertising, the popularity and demand for OOH media hasn’t lessened over the years. What makes OOH advertising media as an in demand mode of promotion? Some related points are explained below-

It is a much observed fact that brands that come under the frequent notice of customers gets more recognition and popularity as mostly those brands that are advertised through out of home media. The ready availability of the brand message, the ad display through an interactive channel, the flexible choice to go through the brand message anytime, the unfettered manner of brand communication- these are some primary reasons that makes an OOH media an in-demand advertising channel for most of the brand owners and advertisers.

It is easy for any brand owner to create a positive impression about his brand through out of home advertising media. For example, customers who walk ...
... in a particular shopping mall see an interactive signage that displays an attractive brand message. These customers would not mind spending few minutes to find out details about the display. Though they need to make decisions whether to buy the product or not, the impression is already created on their minds right at the entry of the shopping mall. They may or may not buy the brand, but the message stays back in their minds. If their curiosity increases, they would try to know more about the brand in the near future.

Any outdoor advertising display makes a brand easily remembered by customers. A street billboard, a signage ad at a shopping mall, an electronic kiosk at an airport, a poster ad at a metro station- all these provide targeted impact on customers almost every day. With good OOH ads, people easily recognize and remember any brand. Customers see the brand’s message day in and day out. Such familiarity enhances customers’ interest and simultaneously makes them loyal to the brand. It just becomes natural that they would love to stick to something that they have seen, known and understood for all the past days. All in all, the 24/7 availability of brand message through OOH media is also an added benefit for any advertiser to advertise his product through this channel.
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