Vital Aspects For Pricing Web Design Services

By Author: Alex Baker
Total Articles: 149
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As a web design service provider, you may be finding the pricing to be a very complicated issue. Most of the web designers are put in a catch twenty situation. If you quote a low price then you are going at a loss and if you quote a higher price you risk losing the client. At times it is also possible that after the price is agreed upon the client asks for more services or extra web pages that were not mentioned by him/her (client) when the price was fixed or agreed upon. These sorts of situations make the pricing issue very complicated especially during these times of professionalism when at the end of the day the revenue generated is of prime concern.

Some of the key aspects that can make your pricing task easy are as follows.

Experience
Experience is one of the most vital elements that influence the pricing of any services provided by any service provider. If you have an overview of the web designer’s market, you will be able to segregate them into three strata; first the beginners, second those with mediocre experience and the third having a lot of experience and mastery at web designing. The pricing ...
... strategy of the three types of designers is going to differ according to experience and expertise. The less experienced may quote the least price while the most experienced my quote the highest price. Now the designer has to price his/her services according to his own experience and expertise.

Shunning the Window Shoppers
The Window Shoppers are those kinds of people who contact you for web design, place the order and do not turn up when the payment is due. There are two main strategies for shunning the window shoppers. A legal binding contract is one way to avoid the window shoppers. The second strategy involves the payment in stages. It should be conveyed to the client that the work on the web design project is going to commence only when 40% of the amount decided is paid upfront while the rest has to be paid in stages as the work progresses.

Price Structuring
The price, charged by a web designer, can be quoted in three different ways. It could be on hourly basis. This is good for projects that can be completed within a short time. The pricing could be project based. This sort of pricing is for projects that are going to last for neither a very short duration nor a very long duration. The third type of pricing is based on package. The package pricing quotes the price for all the services included in the package. A web designer should give all the three options of pricing to the prospective client and at times help them to decide the selection of the pricing type.

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