Sms Marketing – Use Shortcodes For Improved Response

By Author: Deepak
Total Articles: 298
Comment this article

Whether you run a small business or have a large Organization. Mass SMS services can serve various desired purposes at a very economic prize. Mass text messaging services are proven to be effective and economic and that’s the reason behind almost every big organization is already taking services of sms service providers or sms providers. Infect some very common and widely used services like phone banking and banking sms alerts are nothing but mass sms services.

Mass text messaging can be used for the following purposes: -

It can be used for promotional activity to prospect customers.

It can be used for Information purpose for already existing customers.

It can be used as communication and information channel between the company employees.

There are some special events where mass sms services can also be used like sending alerts and other desired information to the customers.

Technological advancement in the form of sms API and mass messaging software had made this medium of communication is a real time and most economic way to grow and to manage the businesses.

Have you noticed ...
... that when you receive some promotional message sometimes in place of a known number there is name written which looks alike - " LM – INDUSIND" or something similar in the sender section. This is known as sms shortcodes and many sms providers are using sms shortcodes service to increase the reliability and relativity of the promotional campaign. Following advantages make sms shortcodes service a really desired one:-

It increases the reliability of the sms as users have an idea about the sms, even before opening the sms.

Studies indicate that sms with sms shortcodes have higher ability to draw attention.

Few customers don’t like to open sms received from any unknown number as it may contain some harmful stuff like mobile viruses.
If you own a business and you are not using mass sms service yet consider the advantages it can offer to your business. It is the most economic and effective medium of promotion and communication. Moreover all the age groups uses mobiles means you can push direct and personalized information for each age group or gender and this flexibility is exclusively with mass text messaging.

Use of sms shortcodes makes your campaign reliable and increases the success rates of your campaign with an additional cost almost negligible. Ask your sms providers for sms shortcodes service and related charges also. There are two types of sms providers in first type sms can be sent only and users cant reply to the sms but other type sms providers can receives sms from the users also. Be advised to choose a service where your prospective customers can reply to your promotional sms also as it can be useless in initial stage but later on this service enables organization to develop a relationship with the customers.

All the sms providers are not the same it is good to do some research before assigning your mass sms campaign to the sms service providers. Look for the following details while choosing sms service providers-

Do they provide assistance in setting up your campaign?

Can they ensure delivery across all protocols and service providers?

Will they offer SLA (Service level Agreement) ?

Are they able to send sms within the destination country?

The sms gateway receives messages from your SMS software application and translates it into whichever ‘protocol’ your recipients’ carrier uses. Different sms providers have differing capabilities, it’s important to be clear about the type of you need. Looking SMS service, SMS providers?