Promoting Sales Through Email Marketing

By Author: Shannon Lindsey
Total Articles: 222
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For each email newsletter that you send out, there are people on the other end reading (or at least skimming) through it. If you've devoted a great deal of time to your email marketing campaign, then you've likely custom tailored your content to suit the range of interests that will best appeal to your readers. You will have ensured that you are using opt-in email marketing so that each and every reader has the opportunity to confirm their interest in being on your list. You may even have taken surveys of your readership to ask them what they would like to see more of in your newsletters. Certainly you will be sending out each and every email newsletter through a white-listed email provider so as to ensure successful delivery to the inbox of each recipient.

Something else you might be including in your email newsletters are opportunities for sales. Discounts, special offers, advance sales - all of these are the types of perks that keep people coming back. Offering special incentives to your email newsletter recipients is a way of thanking them for their interest and loyalty. Obviously, special offers that drive people ...
... to make purchases is a great thing for business. Let's talk for a minute about choice overload. This is a phrase commonly used by social psychologists to refer to the point at which people become overwhelmed with options and so chose to simply move on and not make a choice. If you are trying to make it easy for people to make a purchase, one of the best things you can do for them is to narrow down their field of options. The ideal number is probably somewhere between four and six. This is plenty for people to feel like they have a variety of choices, but few enough that they don't feel overwhelmed by the amount of information or variety of options.

Sales are a good time to narrow things down for people - you aren't eliminating what you normally offer, but instead you are highlight several options for people and offering them increased incentive to make a purchase now. You could phrase this in several ways. For example, you might pitch your sale as a thank-you to loyal customers, offering 15% off any of your top five selling products or services. You could also offer specials on seasonal products (again, showcasing only a few to avoid choice overload) or simply feature coupons for specific items in your newsletter. Each of these options makes it easy for customers to take advantage of your offers because they can see that they are getting a great deal and they don't have to work too hard to make a choice.
If you are using MyNewsletterBuilder for your opt-in email marketing campaign then you already know that it is important to safely send permissions-based email marketing newsletters in order to reach your email list successfully. Each email newsletter you send out is a tool to build your brand and create sales.