Indian Advertising- A Successful Hit

By Author: Sanjay Sharma
Total Articles: 120
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A leap in Indian Advertising has been observed during the last few years. The launch of many new brands in the market enhances more advertising opportunities for advertisers. Big and small media companies are taking part in the brand building competitions representing their own brands/services. It’s an ongoing marketing affair and brands- established and emerging ones will both take part in this continuous race of marketing affairs. Technology plays an avid role in the evolution of marketing practices. Assuring time as well as economy of budget, modern advertising campaigns are much improved and enhanced with the induction of hi-tech innovation. Novelty in various brand advertising practices is however still observed.
The common modes of brand promotion such as Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising etc all these have also gone through makeovers. Besides the advertising norms, brands have also gone through renovations. By renovation, it generally means a new logo or slogan that will be newly used for the brand to build its image amongst its target groups. Brand renovation provides ...
... a fresh and new impression about the brand to customers. Though the features remain the same the look and feel of the brand changes when the brand is renovated.
Advertising and its importance will never be lessened. New brands are launched almost every day for which advertising becomes a mandatory tool of marketing to create awareness amongst target customers. Ad practices of various brands keep changing as per the promotional strategies and requirements. Nothing remains static in brand advertising. However, the changes are meant to accelerate the overall promotion practice of the brands. From the perspective of Indian Advertising, various flamboyant episodes are yet to be launched in brand marketing. Informing, educating, entertaining and generating awareness amongst customers, Indian Advertising is for sure a successful hit so far with guaranteed flamboyance.
Media vehicle also known as channel or medium of brand advertising plays one of the key roles in the overall promotion of any brand/ service or business idea. It is through the media vehicle that customers avail of or get to know about the brand information. There are many types of media vehicles that are used by brand owners to communicate with their target customers. In the following paragraphs, some commonly adopted media vehicles and their significances are briefly explained. Take a look.
Television Advertising- Brand advertising through television media is the most commonly known mode of promotion. Television Advertising provides good impact on target customers because of its audio-visual advantages. Audiences can watch and also listen to the brand commercials that are telecast through the various television channels. Advertisers/brand owners buy time slots for television commercials during the break of a particular show or program. Television Ads also provide good brand recall value to customers because of their repeated telecasts.
Radio Advertising- Brand promotion through radio media is one of the cost effective modes of advertising. Radio advertising provide massive appeal to customers because of its good reachability. A radio is easily affordable by any target group. Hence, it is easy to target a massive target group through radio ads. Like television ads, brand owners/advertisers need to buy time slots to telecast the commercials.
Print Advertising- One of the oldest modes of brand communication is print advertising. Print ads reach customers through newspaper classified, pamphlets, flyers, brochures, leaflets etc.
Print media still provides rich impact on target groups. Hence, various brand owners still promote their brands through the various print mediums. Print Ads are also considered as one of the most reliable mediums because these ads can be traced back anytime when required. Unlike television or radio ads, there is not time-bound factor for print ads.