Costly Seo Marketing Mistakes

By Author: mohanchen
Total Articles: 434
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Search engine optimization or SEO marketing can be a very daunting task. There is often no right or wrong answer as to how to do it, but there are many topics where you will find the same opinions in every SEO firm you work with or talk to. And many of these experts find that companies and businesses are making multiple mistakes when they go to have their websites optimized for search engines such as Google, Yahoo, Bing, or MSN. Big mistakes can prevent your website from making it to the top when your keywords are searched, and they can end up costing you tons of time and money in the form of traffic to your website.
If you’re not interested in losing money, here are a few mistakes any good SEO agency will tell to try to avoid on your website. (And remember, this is just a small sample – there are plenty more where these came from.)
• Using JavaScript. JavaScript is not search engine friendly when it comes to navigation. As a matter of fact, it can make it nearly non-existent. Search engines will see this as your pages being invisible because there is no navigation leading to them, which ...
... can lead to them not being in that search engine’s index at all.
• Burying webpages. The most important parts of your website need to be front and center. If you bury them, again, they might not even appear to exist to a search engine. At the very least, they will not seem to be very important at all.
• Duplicate webpages. If the same content on your website can be found through different URLs, you might have a problem. If your home page can be reached through www.website.com but also www.website.com/index.php, Google may, in some cases, think the same page has two different URLs. This can lead to stuff not getting indexed at all.
• Lack of keywords. Every bit of content needs keywords and phrases, yet so many people seem to leave that out. The goal is to have your keywords dispersed within your content so that your customers won’t realize you are using them for SEO purposes, but so that an SEO firm can recognize them.
• Optimizing one page. Many people get the process of SEO, but fail to do it for all of their pages. Just optimizing the homepage or one important page simply isn’t enough.
• Redirect links. If your company owns other websites or domains, you need to 301-redirect them to your company’s main website.
Remember, if you find that you are making any of these mistakes, it might be time to call in an seo marketing firm to help you make some changes. And if you aren’t sure, you definitely want to turn to an search engine optimization services to help you fix up your website, because you could be losing money every day!