Don't Just Get Around To Email Marketing

By Author: Shannon Lindsey
Total Articles: 223
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If you aren't hiring out for your email marketing campaign then you are hopefully handling it well in house. For older companies who didn't get started out at a time when opt-in-email marketing was really even an option it might take a little bit of work to ensure that the process is smooth. It might help to look at it in terms of who has the necessary skills to produce and manage an email newsletter. From writing articles to editing/proofreading, to creating and maintaining a schedule, to checking open and click-through rates, sending out an email newsletter is a combination of marketing, communication, and just a little tech know-how. Working with a company that handles the sending and tech-end is one way that many people work around that end of the job. Other people find that delegating tasks is helpful. Different set ups are possible, such as having one person dictate their desired outline and delegating the job of research and writing to others. Another option would be to have one person who does research, another person who does the writing and populates the template, and another person who proofreads. Depending on the ...
... different people involved you can create the system that best suits your individual organization.

Why should a business that has been thriving for years and years start using opt-in email marketing now? Here's one good reason: because the times are changing and every new potential customer that is coming of age has been using the Internet for years. Turning online for personal, social and professional activities has become more and more the norm, and so in order to meet those potential clients where they are, you're going to need a good, fast Internet connection. Thanks to the large amounts of activity that most people's email inboxes see these days, making sure that you are using opt-in email marketing is essential. In fact, a double-opt is is really ideal, as this allows you to even further weed out those who are uninterested in your email newsletter. In the world of email marketing, gaining further exposure absolutely has to be consensual, otherwise sending emails becomes sending spam. You also want to make sure that your list is populated only with interested readers because spam or not, some people are a bit lazy when it comes to protocol and so would mark emails as spam as an attempt to get off the list instead of following procedure and simply clicking the unsubscribe link, which any good email marketer would ensure was prominently displayed. The idea is to be compelling such that instead of heading for the unsubscribe link, readers are instead likely to be moving their mouse over to the "share" link which allows them to forward your newsletter to friends, family, coworkers who might be interested.
Email marketing is something that every company needs to make a priority, at least as far as their marketing campaign goes. When setting up an opt-in email marketing campaign it is essential that a white-listed company such as MyNewsletterBuilder provide the backbone of your sending power. Each email newsletter should represent your company well.