Advent Of Amazon App Store For Android Applications

By Author: Alan Smith
Total Articles: 1285
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The launching of Amazon App store has opened a new chapter in the history of mobile applications marketing. This is with special reference to the Android applications because it has facilitated the Android device users with an option. Now the Android device users can download the Android applications from the Amazon App store too.

The Amazon App store is offering a number of Android Applications for free. "Angry Birds Rio" is one of those free Android applications that are usually quoted at $0.99 most other stores selling Android applications.

The Amazon App store has made buying of the mobile applications as simple as buying any book from Amazon.com. One can have the features, reviews and the screenshots about the application that one wants to buy.

The Amazon App store has got a feature called “Test Drive”. This allows the prospective buyer to run the application on the web browser based virtual Android based phone. This way the buyer can check the features and the performance of the application before buying it.

The Android Market allows the returns if the buyer returns the application within ...
... 15 minutes of purchasing it. This is not allowed at Amazon App store.

The number of Android applications put for sale by the Android Market is much more than that offered by the Amazon App store. This implies that the Android Market facilitates the buyer with a wider choice than that offered by Amazon App store.

There are some features that help the Amazon App store withstand the market dominance of Android Market. It is easier to browse through the applications in the Amazon App store than in the case of Android Market. The other feature that favors the Amazon App store is that when the prospective buyer conducts a search, fewer number of spam applications tend to surface.

It is mainly because of the splendid opening that the Amazon App store is becoming quickly famous. Some of the paid applications that are famous and sold most on the Amazon App store are "Angry Birds Rio," "Fruit Ninja," and "Angry Birds."

There road to success for the Amazon App store is not going to be easy. Impediments due to competition can be understood, but legal impediments need to be handled very carefully. Apple Inc. the manufacturers of iPhone, iPad and iPod have objected to the using of the word “App store” by Amazon App store. Apple Inc. has filed a lawsuit against Amazon for infringing the trademark and resorting to unfair competition. Apple Inc. does not want the word “App store” to be used any further by Amazon. Apple Inc. also wants Amazon to pay for the damages it has wreaked on to it by using the “App store” terminology.

It has become obvious that in these sorts of circumstance the buyer of the Android applications gets more alternatives and privileges.

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