Unprecedented Social Project To Launch On Facebook

By Author: Anton Frolov
Total Articles: 17
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While Europe is waiting for legendary “Goodyear spirits of safety” blimps which will appear in the sky as part of the "Goodyear Safety Tour", the Ukrainian branch of world-leading tires producer is coming up with a large-scale social campaign for all Facebook users. Goodyear Ukraine is about to launch a unique campaign on its page which is called "Let your spirit speak" and which will target a wide range of users from different countries. This campaign will be interesting for everyone who cares about their loved ones. Wonder what it has to do with Goodyear?

A rampant development of communication platforms inspired the world’s tire industry leader to come up with diverse unique projects which have the potential to attract new admirers of the brand and to promote social responsibility. Goodyear's innovative solutions are applied in various spheres of human life. The ideology of global safety is developed through a profound research of social structure. In fact, our life consists of relationships between different people. As we age, the number of our contacts is ever increasing, while time to keep with them ...
... up is getting shorter. As a result, we might get lost and leave this part of our life unattended, or even start to avoid new contacts. Remember how often you wanted to turn back time and to experience past love or affection, childhood friendship or care of your “near-and-dear”? The "Let your spirit speak" project helps to bring back memories, nurture existing relationships and establish new contacts, and in some way, to undo past mistakes.

Every person has thoughts, wishes and simply kind words which have not been said yet to their loved ones who might live next door, and can not be said to those who already passed away. Express them on the Goodyear Ukraine’s page on Facebook to reach harmony in your relationships and get the chance to win a European Holiday for two with the opportunity to take part in Goodyear Safety Tour. Ukrainian participants win Apple iPad™ every month!

How can you do it?

• Every registered Facebook user can leave his or her message on the special contest page having previously read the project’s rules.
• The message must be deeply meaningful and must be addressed to a specific person.
• Every message is voted for by page fans.
• Every month a message with the highest number of the votes wins an Apple iPad™. A winning message is then published by our media partners as part of an advertising insert in leading printing/online publications. Whole Europe might learn about you!
• At the end of the project, which will last until October 2011, Goodyear Ukraine will select one winner who receives more votes. He will get a chance to take part in a Goodyear “Spirit of Safety” Blimp flight over the one of European countries. Such an opportunity comes once in 10 years, don’t miss your chance!
This is the opportunity for you to recall the past, correct a mistake, improve your relationships with people or even change your life. Be responsible.

Anton Frolov, chief editor of Whites Ukraine PR company, the author of the "Let your spirit speak" project and creator of the project’s first letter has expressed his feelings in this way: "Just a few years ago I would open up and just pour my mind out on the paper. Today, my child learns with iPad and the time will come when he will create his own personal page as part of this social network. Let the first message he will read be his father's heartfelt letter.”

Let Your Spirit contest will start on 1st of May. All the details can be found at www.facebook.com/GoodyearUkraine