Local Events For Up And Coming Bands

By Author: Melanie Rivers
Total Articles: 223
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If you are a member of or looking to help promote a new up and coming band one of they very best things you can do is to make sure that they are hitting up the local events circuit in order to build a local following. By playing local festivals or local concerts at popular venues in town, you increase exposure to the home-base group. While touring will eventually become a very important part of album sales, promotion, and visibility, having a strong home base following will go a long way. To begin with, most bands take their time working up to playing bigger venues, and they get their practice in by playing around town at smaller venues. Having a loyal following that will show up at such shows is a good way to ensure that a band will continue to be booked at these venues. Playing events, such as local festivals is a really easy way for a band to get exposure to their local crowds. Festivals draw people for all different types of reasons and nowhere will you get more walk-by traffic than at a street-festival. Tons of people all there to have a good time- what better way to be introduced?

Of course, playing live isn’t ...
... the only way to build up one’s fanbase. More and more people today turn to the Internet to help them find more music. On the one hand, this creates a larger global music scene because of how easily a person in their living room in one country can listen to music being uploaded from another. However, since most music fans still enjoy going to live concerts, chances are good that many online music fans are keeping an eye out for local happenings. Networking such that you create local visibility as well as stretching out to find fans in other locations is ideal. When looking for a way to network socially, as a band or promoter, it is essential that this is done through a venue that makes it easy to put music and videos out there for fans to enjoy and for future fans to sample. You want it to also be very easy for calenders to be posted and shared to maximize the exposure to upcoming events that happens online. Gaining exposure is one of the biggest tasks that a band faces. Once somebody has discovered a new band they like, they will listen to the music, download an album and check out tour dates. They can’t do any of that for a band they’ve never heard of.
Bands who are coming up in the scene need to play as many local events as they can to gain exposure. Playing local concerts is great and playing local festivals can be even better. Bands and promoters should also look to an online site like FlyJBA to ensure that online networking abilities are working in their favor as well.