The 5 Commandments Of A Small Business Logo Design Brief

By Author: Beverly Houston
Total Articles: 61
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What happens when you walk into a store looking for something specific but not sure where and how to look for it? You ask the guy on the counter to help you find it. What if you are unable to explain what exactly you are looking for? You end up searching the whole store but to no avail even with the help of the counter guy. Why? Because you were unable to clearly define the item you were looking for.

Just like that you can not just walk in on a designer and ask him to design your business logo just like that. You have to give the designer a clear and precise picture of what you want. That picture or description is what you call the creative brief.

When you are looking to get your small business logo designed you have to give the designer a clear idea of who you are, what you do and what you want in your logo. There are ten basic rules to get a business logo designed. Below is an explanation of what these 10 factors are and how you are supposed to use them to get yourself a good business logo design.

An Overview of the Company

The logo designer ...
... does not know your company. How would he? You have to put through to him the core of your business

What category of business industry you fall in?
What services or products do you provide exactly?
A clear picture of what you company does.

What is your target Market?

There is always a target market every business or product is targeting. If your logo is not designed according to the likes and wants of the target market it will not take you anywhere because the prospect customers will not be able to connect to the idea of the logo and they will never get the message in the logo. Always let the designer know what is your target audience and who do you look forward to sell.

What is unique about your business?

There has to be something unique about your business otherwise you would not be selling anything let alone the branding. In order to give your logo the designed shape of your exclusive nature you have to discuss and transfer the idea to the designer.

Your Competitors

You will have to provide the designer a few examples of your competitors. This will help the designer design a small business logo design for you which makes you stand out in the crowd of other companies in the same industry.

A Brief history of your logo (if any).

If you ever used a business logo for your business ever in the past you have to explain the designer what it was how it was designed and why you want to change it and how would that be done.

Following these guideline you will be able to get a small business logo design which is exclusively everything about your business.