How Mobile Phone Analytics Have Affected Market Research

By Author: CEM4Mobile Solutions
Total Articles: 4
Comment this article

Mobile phone analytics provide an insight into how subscribers really use their phones. They provide unlimited flexibility for data gathering as well as making the data gathered more insightful. There are many mobile phone analysis service providers and they enable marketers to dig deep into their customers' interactions with their mobile phone applications and mobile web using a single reporting and analytics interface. It is also easy to collect data through the mobile application analytics as they provide open access to the data to integrate with other marketing systems.


One of the major aspects of mobile phone analytics is web analysis which studies the behavior of mobile website visitors. This in commercial sense is the use of data collected as a visitor accesses a website from a mobile phone. Mobile application analytics software helps to know which mobile marketing campaigns best work for business which includes areas such as mobile advertising, mobile search marketing and text campaigns, among others. Data collected typically includes traditional information such ...
... as page views, visits, visitors, countries, as well as the technological advances of the mobile phones that are available in each market.


There are many companies which offer mobile phone analytics software and they can be accessed through the internet. They provide various applications that can be used to monitor web statistics as well as call traffic depending on the needs of the clients. Some of the aspects which can be analyzed using such software include bandwidth, hits, visits, visitors, handsets, mobile operator, geo location and others. Such mobile application analytics software have easy to interpret interfaces which make it easy to make conclusions based on market research.


The potential of mobile phone analytics in providing market information is unlimited and it use is expected to grow with more and more people getting access to mobile phones. There are several mobile application analytics software in the market and customers get to choose the one that best suit their requirements.

For more information about Mobile application analytics , please visit http://www.cem4mobile.com/ and also visit our blog http://mobile-customer-experience-management.blogspot.com/