Lovemyhome Says: “restructuring For Growth”

By Author: Robet Clark
Total Articles: 2
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The Restructuring of the Furniture and construction Industry in Europe has taken a toll on many companies, but there is a way out.

The European and the US furniture and construction industry are increasingly under pressure from globalization. What does this have to say about their new roles in the international division of labor?

According to an industry survey by the Danish newspaper, Borsen, European imports from low wage countries like China and Poland have recently increased significantly. The wage-intensive part of production in Europe seems to be in a meltdown and since the wages are too high and productivity is too low, the prospect of employment in the industry is bleak.

The situation is rather similar to what happened when most jobs within the Danish textile industry were moved to Portugal, but did that lead to widespread unemployment for Danish seamstresses? No, they were simply redeployed into other jobs and youngsters who would otherwise have worked as seamstresses instead trained to do higher value-added jobs within the industry. It was in fact this exact restructuring of labor resources that ...
... fuelled the growth of large Danish companies such as Bestseller – which today is one of the leading companies in the world today.

Just such favorable and exciting prospects are open to the furniture and construction industry. Of course, some jobs will be increasingly exported to Eastern Europe and to China. Yet it’s still possible to see a renewed growth in domestic employment – taking the current level of 11,000 employees in Denmark back up to the 1996 level of 23,000 jobs in the furniture industry.

How? If you're in a senior position in the furniture or construction industry you won’t have to wait very long for the answer! You will soon be contacted by an international telemarketing department that offers a glimpse of a possible solution called www.lovemyhome.net It is a solution designed in Denmark, but produced across six different countries worldwide. It is a web-based solution, of course, and one that allows you to restructure the entire value chain of your business – from design, production and export of furniture for the home.

The solution might well lead you to closing the wage-intensive part of your company in Western Europe, but that will unleash the potential for your recruiting more business people and talented designers, to boost your real international growth.

So how do we do it? First, we make sure that you can tailor your product to the customer based on a series of mass-produced modules, where the ordering process is automated and order errors are eliminated. Secondly, we propagate sales through high-traffic listings on the internet, ensuring perfect timing for customers’ purchase of furniture and kitchens for their new homes. Thirdly, we enable new designers to test their design ideas on the market before they are put into production and sold over the internet.

The only question that remains is how your company will look in this excitingly new and restructured world?

Visit www.lovemyhome.net to find the answer and learn more about the new opportunities for your business