Brand And Logo Design

By Author: Summit Creative
Total Articles: 5
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There's three important things you need to make sure when you undertake a branding exercise: it's got to be visually and emotionally appealing to your target market, it's got to be consistently executed across all your communications, and it's got to be an honest reflection of the heart and soul of your business. Miss one of these factors, and you could end up doing more harm than good.

Your business might be located in Melbourne, but when customers visit your website, they're evaluating you against the best in the world. How are you going to compare?

In a couple of seconds, the graphic design of your website makes a powerful impression - do these guys know what they're talking about? Are they reliable and trustworthy? Are they extravagant and flashy? What will their price point be, and are they worth it? Are they creative, conservative, tasteful? Blue chip or fly-by-night?

Summit Creative is a Melbourne-based Brand Identity consultancy. Our experienced designers and brand engineers specialize in developing ...
... powerful, compelling branding from initial logo design and style guidelines all the way through to final execution.

Starting with your marketing goals, our initial planning phase concentrates on setting concrete targets for your branding exercise. We then move to logo design and prototyping, and once you're satisfied with your logo and style guide, Summit Creative gets to work running your new brand all the way through, from business card and stationery design, to your website and email communications.
Once your branding is in place, Summit Creative stands ready to produce branded collateral at short notice. Going to a trade show? We can produce banners, signs, leaflets, souvenir gifts or showbags. Looking into direct mail? We've got you covered with pamphlets, fridge magnets and flyers. Thinking about an email or social media marketing campaign? We can design and execute, complete with results tracking.

During every brand development exercise we undertake at Summit Creative, we keep your marketing plan and longer-term goals at the focus. If that means creating a separate identity to test new markets without exposing your primary brand, we're experienced in sensitive brand transitions.
Speak to Summit Creative in Melbourne today to begin the process of developing your new brand - the face you'll be showing to the world.