2 Effective Ways To Make Rich Internet Applications Seo Friendly

By Author: Softweb Solutions
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Rich Internet Application provides desktop-like feel to internet applications. Since its inception; RIAs have completely changed the outlook of web development. But the tough part of the equation is to make it SEO friendly. As Rich Internet Applications are more visually inclined and not text based, it becomes difficult to make Rich Internet Applications SEO friendly. Let us look at some of the ways through which you can optimize the development process by making RIAs SEO friendly:

• Adobe Flash: The major reason for the problems in search visibility while using Adobe Flash can be traced by the fact that; there are no links for search engine crawlers to follow or HTML text to copy. This makes it very difficult to have a search friendly Flash content. But things have changed. Google has improved indexing Flash by making the Flash files crawl-able. This means that all the content that the users see including; the buttons, menus, and clickable links will be index-able.
How can this help you improve the visibility of your Flash elements?

The best way to make your Flash elements visible is by targeting the ...
... top-performing keywords in your domain. Incorporate them into your SWF files and the textual elements that your users can see. Identify 1-3 keywords to incorporate into relevant RIA files. This will ensure that the visual elements in the files improve the indexing process and also enhance the relevance level for the users.

• Microsoft Silverlight: Microsoft Silverlight has been a late addition to RIA, hence; it has some in-built features which help in search engine friendliness. It has received tremendous response from the developers in terms of usage and technical capability. It is definitely worth considering for RIA development due to the benefits it provides to search engine optimization.

How can this help you improve the visibility of your HTML elements?

Silverlight has an in-built HTML within its code. Since; HTML is what the bots crawl, it can result in optimized search engine friendly features for Silverlight. It also means that it becomes easier to optimize your Meta, Title, Keyword, Image, and Alt Tags with good keywords. It is very easy to optimize your HTML for RIA applications using Silverlight. You need to pick relevant keywords for the Meta and Title Tags. For those users who do not have Silverlight installed, it is advisable not to rely on HTML content within the application but to specify alternate content from the SEO toolbox.

The best way to have a rich internet application developed is, to find out an RIA expert who can not only develop the applications but also deliver you unmatched optimization solutions. If you are looking for such an experienced RIA applications developer contact us at: info@softwebsolutions.com.