Does Advertising Coax Audiences?

By Author: Sanjay Sharma
Total Articles: 120
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Advertising either introduces audience about a new product launch or provides some new information about the brand such as the uploaded features of a brand, added benefits, offers and discount etc.

The success of a product or service or entrepreneurship solely depends upon the kind of advertising campaign adopted by the brand or business owner. Number of brands and companies exploit numerous mediums of advertising to promote their product or business in a defined market place. The gradual encroachment of technology further introduces various new means, methods and techniques of brand advertising. In today’s world, most advertising activities utilize hi-tech tools and techniques. Technology has so far bestowed upon a boon for every advertiser in modern day world providing brands and businesses a strong push in the market place. Let us have some idea how advertising persuades and assures customers about brands and products as the main theme of this blog.

We are already aware that the primary objective of advertising is to persuade the audiences to take some action. While persuading customers, an ad also assures ...
... them about the features and benefits of the brand or product. It depends upon how credible the audiences find the brand message. Any Advertising campaign can drive towards sales only when the product wins the faith of the audience. However, winning the faith of audience is not easy like learning ABC. It requires various meticulous strategies and their applications through an appropriate channel to win the faith of the target audience.

Some advertisers believe in delivering honest communication about brands and services. However, such honest brand communications are provided to audiences once in a blue moon which do not entail the idea that advertising never provides honest and accurate information to audiences about brands.

Advertising aims at influencing and persuading the target audience with a unique brand communication, but cannot guarantee sale of the product. And this is where advertising differentiates itself from personal selling. An advertising activity only assures customers about the various benefits and features of brands and products but do not coax them aggressively to purchase the product.

Advertising has become a liberal art of communication in today’s marketing world. Quite amusingly, its not just brands that are advertised, any sort of function, event, cause or even a TV serial is advertised. Serial advertising is something new and quite surprisingly, various outdoor advertisers in particular are interested in such kind of promotions. If you happen to wander around the city, don’t be surprised to come across various serial ads displayed at bus shelters, roadside billboards, traffic signals etc. The ad space for such type of promotion is owned by the advertiser on behalf of the owner of the channel (via which the serial is live). The endless numbers of soaps and serials which are launched via various />television channels
finally found some effectual means of promotion in order to increase their TRPs. In some cases, superhit movies (which are going to be launched through a particular television channel) are even advertised. It is a different cup of tea to ponder behind the objectives of such promotions. However, for the channel owners, it is one of the business providers to broadcast or re-run a particular superhit movie through it.

India is one such country where people are highly influenced by advertising in any of its forms and through any of its modes. From a cosmetic item to a mega event, it is important to advertise if that particular brand/event/cause has to be in the limelight. It is a globally known notion that less advertised brands are less popular. In India, maximum numbers of customers tend to buy any product or service as a high-end impact or result of advertising. For brand owners and advertisers its like ‘Advertising ke liye kuch bhi karega’ No wonder, the melodramas are always a vital part of any Indian ad campaign which make the advertised product/service more lucrative and influential (to the target customers).