Web Designer Selection - Custom Web Design Vs Template Based Web Design

By Author: Alex Baker
Total Articles: 149
Comment this article

Having a web site is now mandatory for having presence on the internet. For this the business can either design the website with or without the help of a professional web designer.

When you think of developing the website independently the best option available is to get the readymade web design templates downloaded from the internet. You may find this alternative to be much easier and feasible than the other alternative, but in fact it is just a mirage.

A template based website does not give you the freedom to handle the content of the website and present the information as you want it to. While a customized website offers a great degree of freedom as far as updating and other content management is concerned.

A template based website is never unique because the cheap templates are going to be sold like hot cakes and used by everyone. A visitor should find the website unique to be remembered for a longer time. A web design needs to be unique just because it is not possible every time that the first time visitor gets converted to a buyer. On the contrary the customized web design is made appealing to be ...
... remembered for a longer time so that when the visitor visits it next time the chances of conversion to buyer become high.

The web design needs to be user friendly as well as search engine friendly. The search engines do not have a favorable approach to the template based website because they are common. On the other hand the strategies of search engine optimization are very efficient and effective in the case of customized websites.

Usually the visitors find the customized websites more trustworthy than the template based websites because of the user friendly approach. The customized website is more marketing oriented while the visitors find the template based websites as sales oriented.

For a short term the template website may look cheap, but in a longer run it always proves to be more expensive than the custom web design. The supplier of the template coding may not be willing to part with the rights of modifying it or may charge exorbitant for the same. In case of the customized website the web site owner reserves the right to change the coding and modify the website as per his whims and fancies. A custom web design assures return on investment in the longer run.

These aspects imply that one should hire the services of a professional web designer to get a custom web design that can convert the visitors into buyers and generate enough revenue. When it matters the selection of a web design service providing company, one should be very careful about the cheaters and rely more on word of mouth recommendation. Comparison of the price quoted and inclusions in the package can be of much help in the selection process.

Copyright © 2011

SPINX is a Website Design New York offers all web services in New York and Local Area. We are expert Web Designer New York Company providing web design, development and internet marketing solutions.