Impact Of Different Advertising Modes On Customers!

By Author: Sanjay Sharma
Total Articles: 120
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Television Advertising and its impact on customers

For years, advertising has been a source of brand information. Various brand owners launch their promotion campaigns through television media. Because of its audio-visual impact, television media is one of the preferred channels of advertising widely adopted by brand owners and advertisers.

Radio Advertising and its impact on customers

Radio advertising is one of the impactful means of promoting a brand, service, event or idea. Though radio ads provide only audio impact on customers, it provides massive reach to a bulk target group. Radio Advertising is also a cost effective mode for low-budget campaigns. Hence, for those brand owners who want to reach out to a bulk target group, radio advertising is the most affordable means to promote his brand or service.

Print Advertising and its impact on customers

/> print advertising is one of the oldest means of brand ...
... promotion. Any form of advertising that is in print version such as pamphlets, leaflets, brochures, newspaper classifieds etc come under print advertising. Print ads provide detailed information about brands. Whats more, customers can rely on these ads even in the future for reference or to find out any useful brand info.

Outdoor Advertising and its impact on customers

Outdoor Ads are one of the oldest modes of brand advertising. Various brand owners prefer to launch their ad campaigns through OOH media since OOH ads provide a larger than life impact on customers thereby delivering the brand message effectively and within a less amount of time. Brand advertising through outdoor media is advantageous since OOH ad displays are round the year available for customers to avail of various brand information. Be it through a billboard ad or a poster ad, an OOH ad provides a rich and effective impact on customers who travel from one place to another. This is why OOH Advertising is still one of the best modes of brand promotion despite the fact that its one of the oldest means of advertising.

Creating a great advertising campaign requires good fortune along with right methodologies, strategies, tools and techniques. By and by, building a brand starts with an idea. It takes a good idea to attract customers’ attention and persuade them to buy your product. An advertising campaign that doesn’t contain a good idea passes like a ship in the night- unnoticed by customers. Synonymous with originality, a unique idea creates a great brand story and positions a positive image of the same on customers mind. Originality should also be observed in the advertising campaign. The brand advertiser should ensure that customers avail of a new as well as fresh communication through the ad campaign. Customers’ infact anticipate something new or refreshing in the brand communication each and every time the advertiser communicates with them.