Are Modern Outdoor Ads Technologically Updated?

By Author: TDI India
Total Articles: 57
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An impactful outdoor presence of a brand is a must in today’s world. Brand owners for this purpose also deploy promotion campaigns through OOH media. Some prefer to launch their campaigns through a blend of conventional and contemporary media, while some prefer to launch their promotion campaigns only through new age media. Flamboyant are the ways of people in India, colours they prefer. Hence, from the perspective of Indian masses, the more colourful or flamboyant the ad display is, the richer the impact on customers.
For years, outdoor advertising practices are successfully in practice. Brand owners and advertisers of all ranges adopt OOH advertising tools to promote their brands in the market (amongst potential customers, prospects, decision makers etc). Brand promotion through OOH media is more or less a legacy inherited from the pioneers of advertising decades ago. What is news is that this oldest mode of brand promotion is one of the in-demand practices of advertising preferred, opted and adopted by most of the brand owners. Are modern practices of outdoor advertising advanced and updated? Do modern OOH ads provide ...
... the desired impact on target customers? These two questions are briefly discussed in the following paragraphs.
Over the years, outdoor advertising devices have got a face-lift. The transition of OOH tools from being conventional to contemporary is quite a landmark in this advertising practice. With digital revolution, OOH Advertising practices provide a more interactive look to customers thereby engaging their much sought for attention. A flashy digital billboard, an interactive electronic kiosk, a visually-appealing digital signage etc – all these provide a rich impact about the brand on customers’ mind thereby delivering the brand message in a most desirable manner.
The best is assured to get better in outdoor advertising’s future. Brand new technologically updated tools and techniques are going to be further introduced. An OOH vehicle that looks strikingly stunning at present is yet to stun audiences’ attention in the near future with many updated features. Out of home advertising practices have won, will win and are poised to win accolade as one of the best modes of brand promotion. For those advertisers who have been sharing fraternity with this advertising media, it is assured that they are going to make many more successful brand stories through advanced OOH media. In a nutshell, modern outdoor advertising practices, tools and techniques are quite a catch for brand owners.