Improve Your Adwords Quality Score

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There are a few main components that go into your AdWords quality score, and understanding them will help you to improve your score overall and decrease your Cost per Click (CPC).

Relevancy

Relevancy is the key to getting a good quality score in Google AdWords. You must create a cohesive loop that connects all parts of your campaign in order to get the most out of it. First, your ad must contain relevant keywords. Then, your landing page must also contain those same search terms. Then your content must relate back to those keywords.

For example, if I was to search Miami SEO and click on an ad that contained those terms, the landing page should also contain those terms, not terms about internet marketing as they are two different things †even though they both might pertain to your business and what it offers.

You must have relevancy throughout your site and its landing pages in order to achieve a high quality score. If your ads are promising something, like a product for $14.99, then your landing page must contain information that reflects that claim. Fulfill your promises with your landing ...
... page to maintain relevancy, increase your conversion rates and raise your quality score.

CTR

Your click through rate †or CTR †also affects your quality score. Your CTR is determined by the number of clicks your ad gets versus how many people were exposed to your ad but didn’t click on it (or impressions).

Your quality score is a combination of your CTR and what Google thinks about your relevancy. So, again you can see that relevancy plays a big role in how your site is rated by Google.

How can you increase your CTR? Keyword research is a good place to start. Find out who your market is, then determine what they are searching for. By including those specific keywords within your ads, then infiltrating your landing pages and subsequent content with those terms you can help increase your CTR.

Quality Score vs. Bid Amount

Your quality score is even more important than how much you’re paying for your terms. You could be paying $2 per click for your terms, and your competitor is only paying $1.50, but if his quality score is better his ad can and will be ranked above yours.

That’s why it’s so important to improve your AdWords quality score. Ranking of your ad is vital in order to improve your CTR and conversion rates.

If you don’t have time to focus on your quality score, let alone your AdWords account and campaign, you may want to enlist the help of Optimum7. We are a Google Certified Partner and can easily help you ensure the success of your AdWords campaign. We can take your quality score sky high to help you be ranked above your competition. We can improve your CTR, the quality and relevancy of your content and landing pages, and your target keywords to help improve your AdWords quality score. Contact us today to get started with a successful Google AdWords campaign. Call us at 1-800-736-9618