123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

What Is A 301 Re-direct?

Profile Picture
By Author: autor
Total Articles: 4328
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

A 301 Re-direct is a search engine friendly way of moving your website to preserve your SERP rankings. If you have to move your site or change your file names, a 301 redirect tells the search engine that you have permanently moved so that it knows how to route user searches to continue to locate you. You may be asking, why is this important?

Well, if you are an online business, you have spent a lot of time and money investing in your site. You have probably launched a Pay Per Click Campaign with Google and are currently undertaking efforts to drive traffic to your business. This could represent a good chunk of your company’s marketing budget.

If you have already spent money on generating Search Engine Optimized Content, Website Design, Syndication, Advertisements and Promotionâ€not to mention the lengthy analytical research that underwrites this stuffâ€then the possibility of losing your investment is very real if you end up having to make a major change that affects how search engine spiders index and drive traffic to your site.

A good example of this is a name change. ...
... Suddenly changing one little thing about your company’s name can severely impact your business. For example, a small change such as the one illustrated below:

www.careyourlawn.com

versus:

www.care4yourlawn.com

can cause Google’s spiders to send every visitor you’ve worked hard to cull through back links, onsite and offsite optimization and through more overt marketing strategies, to end up on an old site.

You see, the original URL has a page rank with the search engines based on all this effort you and your internet marketing company has put into it. The new URL has no page rank associated with it and is going to start from scratch in terms of ranking on SERPs. By using a 301 Re-Direct, you are telling the search engine that both pages are the same website, and that all rankings should be preserved and passed on to the new URL.

The same is true with a substantial redesign that affects page URLs or even if you have to delete a page. If you need to delete a page, use a 301 redirect to forward it to your “new” home page or the parent page it was originally listed under. This will preserve any old hyperlinks that led straight to that page, instead of leading users to a dead 404 (Page Not Found) page.

If you don’t take steps to identify the new version as the same site, you will lose business, plain and simple. You will lose all the credit your old site had built up after years of sustained effort. If your business is older, it is even more crucial to use a 301 Re-Direct for major changes that affect your URL. You could lose valuable return clients who can no longer find you in search engine results.

Don’t worry about all the redirections. If you use a 301 Re-Direct, your business’ rankings will be saved, your back links will still work, and users will still find you. For more information on how to do this or assistance, contact us today. Call us at 1-800-736-9618.

Total Views: 185Word Count: 515See All articles From Author

Add Comment

Internet Marketing Articles

1. Sanbrains: Best Digital Marketing Agency In Hyderabad
Author: SanBrains

2. Discover The India Cheapest Smm Panel For Instagram Growth In 2025
Author: yoyomedia

3. Best Indian Smart Smm Panel & Free Services
Author: yoyomedia

4. From Manual To Magical: How To Build An Ai Automation Campaign That Performs
Author: Marketing Godfather

5. 10 Powerful Digital Marketing Strategies To Skyrocket Your E-commerce Sales
Author: name2brands

6. How Ai Agents And Voice Search Are Silently Shaping 2025 Marketing
Author: name2brands

7. Why Choose Digitalin As Your Digital Marketing Agency In Nepal
Author: digitalin company

8. Meta Ads Services: The Complete Guide To Meta Ads
Author: the viraltree

9. Ai Automation Campaigns: Transforming Marketing With Intelligence And Efficiency
Author: Marketing Godfather

10. Strategic Seo That Moves Business Forward – Across Wellington, Auckland & All Of New Zealand
Author: Top Rank Digital

11. Unlock More Leads And Sales With Expert Locksmith Website Design And Ppc Services
Author: Rebecca Smith

12. From Doubt To Deal: How Content Marketing Wins Clients For Call Centers
Author: Shan Tait

13. 2025 Innovations Driving Professional Dental Seo Services Forward
Author: Expert Dental SEO Company

14. Get The Best Seo Services For The Growth Of Your Business
Author: Brightara Media

15. Zomato Digital Marketing Strategy: Boost Your Business In 2025
Author: name2brands

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: