Mother Tongue Communications Ltd Announces The Release Of 'w

By Author: Liz Toone
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London, UK 15th June 2005- MOTHER TONGUE COMMUNICATIONS LTD ANNOUNCES THE RELEASE OF 'WORDFLOW', AN ON-LINE METHODOLOGY FOR MANAGING COORDINATED, MULTILINGUAL, MULTINATIONAL MARKETING MATERIAL.

For any company operating in international markets, the production of unified multilingual marketing collateral - whether it's a local flier or a global product launch - can be a challenging task. Mother Tongue Communications' WordFlow is a clear-thinking and robust methodology for managing coordinated, multilingual, multinational marketing material.

WordFlow is an on-line system that integrates text in any language and at the same time seamlessly accommodates the subtle variations required for local, regional and global markets. The result is faster time-to-market, improved quality of communications and significantly reduced cost.

WordFlow is a translation management system that takes your marketing collateral from original agreed concept through all stages of production to distribution of the finished article. WordFlow can be accessed in real time, at any time, by all authorised parties in the process ...
... -your head office, your agency, accredited translators, global, regional and local operations in any country, the studio and the printers.

The system's key USP is its ability to automatically integrate text in any language, without manual intervention, into the master artwork which then passes through an on-line check, amend and approval process, to final make-up and then to print.

The whole trail is fully traceable and audited, and incorporates automatic prompts to ensure that specific tasks are completed to agreed deadlines. Control of the budget, as well as the process, resides centrally. In-territory teams are no longer independently preparing their own collateral or implementing centrally-mastered material.

WordFlow enables remarkable time-lines and awesome economies of scale. With its built-in checks and prompts, and facility for instant on-line amendment and checking, it is possible to produce multi-language items, from mastered concept to final print, in just 35 days.

Mark Dilks of Mother Tongue adds The most costly elements of printing - down time and set-up - often up to 40% of the print costs, can be completely avoided using WordFlow. We estimate savings of up to 30% in the first year alone. The WordFlow concept has been rigorously tried and tested in a tough multinational market. The system's efficacy and substantial benefits are well proven.

With its just-in-time production and delivery capability, WordFlow can dramatically reduce print inventory costs, too. It also has the facility to store digitally a vast amount of collateral artwork, to be called off and speedily amended as and when required.

Prior to establishing Mother Tongue Communications, its principal was a senior European Marketing Manager for a top 3 company in the Fortune 500 league, responsible for a wide range of above-, below- and through-the-line marketing collateral deployed in numerous countries across the continent.

He rapidly identified a number of damaging inconsistencies in the company's activities. The combined spend on the below-the-line activities was in excess of $5 million per annum.

The company then developed and implemented a process, similar to that of Mother Tongue Communications' WordFlow, with the following results.

Total consistency of branding, message, corporate image and identity
Strict centralised control
Multilingual flexibility
Total accountability and traceability
Elimination of duplicated resources
Faster production times
More efficient use of manpower,
particularly at national level
Substantial economies of scale in
printing
Increased speed to market - enabling in-territory staff to focus on implementation in the field

Within three years the new streamlined system had saved the company $6.6 million with further savings accruing as the system was rolled-out globally.

Mother Tongue Communications LTD can be contacted at the following:
Email:info@mothertonguecommunications.com
Website:www.mothertonguecommunications.com
Telephone/Fax:- Tel +44 (0) 1908 269872
About the Author Independent pr and marketing consultant, specialising in IT, sport and music, based near Milton Keynes, UK.