Is My Website Penalized?

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Did you know that Google actually publishes the rules your company needs to follow when utilizing SEO (Search Engine Optimization) marketing strategies under its Webmaster Guidelines? This means there are legitimate and illegitimate ways of using SEO. You can be penalized for using what is commonly referred to as “Black Hat SEO Techniques”.

On the internet, you are free to use any method to market your website, but that doesn’t mean they will all be tolerated by Google. This is important because Google is the search engine you want to rank on. It has the lion’s share of usersâ€close to 80%. Your website can be penalized for the wrong kind of SEO (not just by the ineffective kind), by seeing its ranking dwindle on SERPs.

There will always be people who want to resort to trickery to gain profits, but if you want to grow a legitimate business on line that will sustain its profitability over the long term, these tactics aren’t for you:

1. Key word stuffing: This is when you generate SEO content that isn’t ...
... actually useful or has any substance; it’s just chock full of keywords you want to rank for. Google can pick up on this kind of fluff and will not reward it with a high ranking.

2. Cloaking: This is when the content given to search engine spiders is different from what users will see. It is an effort to trick the spiders into thinking your page is relevant to someone’s search when it’s not. This has pretty much fallen out of use because Google’s algorithms can easily detect cloaking at this point.

3. Link farms: This is when many websites are linked together for the sole purpose of promoting themselves through the use of shared links. The visibility they are trying to get is not legitimate because it does not consist of the earned back links that only comes from quality content. This technique is most often used by pornography sites and casinos.

4. Purchased links: This is another way of trying to force your way to high rankings in SERPs. However, Google has adjusted its algorithms to detect any links with the word “sponsor” or “advertisement” posted anywhere near your link. Selling or buying links is frowned upon by Google. They want to make sure that the people at the top of a SERP deserve that spot from the point of view of users.

Using any of these Black Hat SEO strategies will eventually result in being penalized by Google. This is definitely not something you want to happen to your legitimate e-commerce or online business.

Being banned from Google is like having your doors permanently shut. In the virtual world, Google is the highway and the highway policeman. If you don’t follow its guidelines, all roads leading to your business could be shut down. It is an exceedingly lengthy and drawn out process trying to remove a banned site designation from Google. The search engine actually removes you from their index, and they need a pretty good reason to put you back on. You will have to start by cleaning up your techniques and also write a letter explaining yourself.

If you find that your company’s ranking is being lowered for some unknown reason, and you or a disreputable SEO marketing company is employing these tactics on your behalf, help is available. We can fix these issues, including guiding you through the removal of a banishment, and implement proven, legitimate SEO strategies to get your rankings back up in the SERPs. Contact us today. Call us at 1-800-736-9618