How Do Breadcrumbs Affect Seo (search Engine Optimization)?

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Breadcrumbs are a navigation tool that can help lead you where you want to go within a website or lead you back to a previous page. Having them integrated into your site helps users find their way around. It can also helps search engines like Google sift through your information and rank you higher based on what’s there.

A vital part of a good search engine optimization strategy (SEO) is linking ability, and breadcrumbs provide that capability out of the box.

Take Amazon.com for example. Here’s a huge company that will rank number one repeatedly in a Google search index. Who better to model your business against? So, if you go to Amazon.com and click on books, you’ll be given a breadcrumb. Then, click on text books †that’s another breadcrumb. Then business and finance. You’re left with something that looks like this near the top of the page:

Books > New