53 Ways To Use Testimonials

By Author: Colleen Francis, Sales Expert, is Founder and P
Total Articles: 53
Comment this article

Unsure how to use rave reviews in your business? Here are 53 ideas every business can implement to help your customers sell for you!

In the biographies of all your team members. “Clients say the following about Colleen......”
In the biographies of your management team
In the biographies of your board of directors
On the “about us” write up on your website
In a customer forum, or discussions group
in a “client only” section of the website or a membership only site
In your client profile page. Start and or end with a testimonial
In your signature line on emails. Use plain text and add it under your signature - like a P.S.
On each internal page of your website down the left hand or right hand margin
In sales presentations on PPT slides when talking about each solution you offer a client
On the footers of any autoreponder emails
In all e-marketing blasts sent by marketing
In hard copy marketing materials
...
... Create a “what customers are saying about us” booklet for download or deliver as hard copy
In user guides and help manuals
On invoices that are printed or emailed to clients
On your face book page
On your linked in page
In your Outlook V-file (contact information)
On rotating welcome slides before a webinar
At the beginning or end of a recorded presentation
On invitations to telelclasses or webinars
On the demo download page
On web thank you pages
In thank you emails when a client has downloaded a demo, requested information or started a free trial
In on line videos or on demand web based training for your product
On web order receipts
On up sell and cross sell pages
On contact us pages
On the product packaging
Printed on the back of your business card
In QA section on the website
For product support - use real life customer solutions
In client survey’s polls
When asking for referrals
In presentation descriptions on applications to speak at trade shows
In on-line banner ads
In advertisements in trade publications
In the “by-line” for white papers, articles and case studies you write for publications
In your internal company newsletters - as “good news stories”
On internal intranet sales sites
In your CRM for internal reminders and motivation
On your leader boards
In waiting rooms and meeting rooms in your corporate offices
On proposal templates for all sales proposals
On your telephone “on hold” system
Radio ads
TV ads
Newspaper and magazine ads
On your voice mail system
As the basis for cold calling scripts
To answer sales objections
On your Cell phone voice mail message.

Using social proof in a new and different way? I would love to hear from you. Submit your examples of where you have used testimonials differently and profitably and we will send you a copy of our new Unleash Your Secret Sales Force e-book as a thank you!

You have permission to use the above article in your newsletter, publication or email system as long as you do not edit the content and you leave the links and resource box intact.

©2010 Engage Selling Solutions. All rights reserved: All trademarks used or referred to on this site are the property of their respective owners. No materials on this site may be reproduced, altered, or further distributed without Engage's prior written permission.