Denivit - Whiter Smiles Since 1978!

By Author: Groshan Fabiola
Total Articles: 18
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The successful story of Denivit begins in 1978, when the Swedish company Barnängen AB introduced the first toothpaste against discoloration. Denivit, whose name originates from Den é vit, meaning it is white in Swedish, became pioneering on the market when it was first launched. It grew fast in popularity within Europe and is today sold in over 30 countries for people who wish to have that white, natural, beautiful smile. The brand has reached a particular large success on the French market.

The year of 1992 however, became a milestone for the future of Denivit, and helped establish the brand's future success. Henkel AB, a German family business with great experience and knowledge about dental care, became the new owners of the brand Barnängen AB. The expertise on oral care found within the company has only enhanced the eminence of the Denivit products.

Today, Henkel is a global cluster existing in 125 countries with about 50 000 employees and satisfied customers all over the world. The company values open innovation and welcomes co-operation with external partners in order to be able to integrate global ...
... expertise in the market as well as the products more easily. Henkel also puts a lot of significance on social responsibility. The aspiration is to achieve a production that is sustainable both for the environment and for people. That the possibilities of future generations should not be jeopardized in this process is also an important part of the company's corporate.

Henkel specializes in laundry & home care, cosmetics, toiletries and adhesives as well as sealants and surface treatment. Some well-known products from Henkel include Schwarzkopf, Taft and Fa. Denivit is the second biggest, international dental- brand found within the company.

The ambition of the company is to make life easier and more beautiful for customers all around the world and Denivit toothpastes and mouthwashes will do just this for you. Not having to go through the expensive, overbearing and harmful procedure of bleaching your teeth, Denivit still gives you the opportunity to enjoy a beautiful, natural white smile whilst taking care of and protecting your teeth. Within the professional range of products in the Denivit-family, you can find everyday toothpastes, mouthwash and intensive toothpastes, all developed together with dentists for you to gain that natural, white smile and protect your teeth at the same time. Just like the first pioneering toothpaste against discoloration, which was launched in 1978, Denivit keeps presenting new, successful products. Express white was launched in 2004, the first intensive toothpaste which has proven to give whiter teeth in only 7 days. In 2007, the 2 in 1 products were added, toothpaste and mouthwash in one, and the later years, diffe
rent types of Denivit mouthwash for whiter teeth, fresh breath and a clean mouth have entered the market.

With an already strong and successful brand and a big range of great products for a beautiful, natural, white smile, the success story of Denivit is most likely to continue for many years to come!

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