Business And Customer Reviews

By Author: Groshan Fabiola
Total Articles: 2678
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A new online service may be the answer for hotel, restaurant and small business owners frustrated by anonymous comments made on business review websites. Customer review monitoring helps employees do their job better, which translates into more satisfied customers and increased sales.

For less than $2-dollars a day, Uncomplify.com monitors customer review sites (think sites like Yelp, AngiesList and Tripadvisor), along with social media sites and blogs for comments and feedback about a business and its customer service. This online service helps business owners manage online reviews and helps them improve customer service and ultimately grow their business.

We're encouraging business owners to take a new approach to dealing with customer comments [on the web]. A lot of owners and managers look at reviews as the enemy - and in a marketing sense negative comments are - but the other side of the coin is that, more often than not, the comments people post on Yelp or TripAdvisor have a kernel of truth to them says company founder Nick Stoneman. Uncomplify.com helps you manage negative reviews in a systematic and proactive ...
... way, so that you and your employees can learn something from your customers' feedback and improve your service.

In addition to handling the tedious job of monitoring and tracking a business's online reviews, Uncomplify.com wants to take it all a step further by sharing the information with every customer- facing employee working at the business.

Marketing has changed and a business can no longer fake good customer service - it has to be more than a slogan. Businesses need to get their staff to think of every customer interaction as a potential web-review about the business (and his/her performance) that is just waiting to happen.

Better customer service leads to better online reviews - and online reviews are the new marketing says Stoneman.

The idea seems simple enough - that better customer service will lead to better reviews. Unfortunately, numerous sites have recently popped preying on the insecurity of overwhelmed hotel, restaurant and small business owners, falsely claiming that they can remove anything negative posted about their business online.

Besides the shady tactics these sites use to try and remove comments, the larger truth is that if you're a small restaurant, hotel or retail business with a limited online presence, you stand very little chance of getting nasty comment removed from a major online review site. You can't change bad reviews overnight, but you can learn a lot from them. Effective customer review monitoring will help you achieve that.

Uncomplify is after a different kind of business owner, the ones that value customer service and know that if they, and all their employees, serve their customers - and encourage reviews from loyal visitors - online reviews will gradually improve and their business will grow. Customer reviews are a valuable source of information and a very good starting point in the process of improving customer service.

For more resources about customer reviews or about business reviews or even about review monitoring, please review these links.