How Do I Optmize A Fresh Website

By Author: gabblet
Total Articles: 402
Comment this article

How do I optimize my website on serch engine

SEO an beginning Search Engine Optimization, is the practice of optimizing a website for web search engines. With a comprehensive Seo india implemented on a website, the search engines will be able to index and crawl it in an effective way. Website optimization is basically getting a website displayed in the first few search result for a particular keyword.

There are principally two finest ways of optimizing a website for search engines viz. On-Page Optimization and Off-Page Optimization.
On-Page Optimization

On-Page optimization method deals with fine tuning your webpage structure and content. This method can easily be performed since the webmaster can easily modify the web pages on the server. On-Page optimization can be achieved through following processes:

* Code Optimization

It is very essential to keep the web page code simple and clean. A clean code can easily be read and understood by the web crawlers whereas it would take much time to crawl through a shabby code. As most of the pages will be written in HTML markup, make ...
... sure to cluster the styles into a CSS file and not into the various tags. The actual web page should consist of clean tags without the styles coming in the way.
* Title Tag Optimization

The Title tag is a very crucial component of a webpage. When search engines crawls the website, the Title tag is the first element to be crawled making it highly important. The Title tag should be short but descriptive and expressive in content. Include the website/company's name in the Title tag for the homepage (usually index.html). In other pages, include the keyword for which the page has been optimized. The targeted keyword should be placed first in the Title tag.

Suppose, there's a page targeting a keyword Pink Dresses, then include Pink Dresses - in the Title tag but not - Pink Dresses.
* Meta Tags Optimization

Meta tags are generally used to describe the page content and services provided in brief. There is a better chance for a website to show up in searches if good Meta tags are formulated. A Meta Description tag explains about the page in short and Meta Keyword tag lists all the targeted keywords for which a user may search.

* Heading Tags Optimization

Heading tags (like , etc) help in highlighting the important text and headings on a webpage. Place the crucial information in heading tags and apply the styling or such heading tags in a separate CSS file. Heading tag should be applied with styles such as bold, underlined or italics.
* Internal/External Link Optimization

Optimizing on internal and external outbound links is very important. A website should possess a well structured internal link model with comprehensive anchor text. Avoid placing the entire link as the anchor text; instead, put some keyword targeted words/phrases.

www.PinkDresses.com/PinkDresses250To300.html should be avoided; instead, Pink Dresses between $250 USD and $300 USD should be used.
* Image Optimization

As the web searches have ventured into image also, it becomes very vital to place well structured ALT text on every image. Search engines scan the ALT text when a search is made. Hence, if the images in a website has good explanatory ALT text, the chances of the website showing in the search increases. Also, make sure a descriptive TITLE text is used in images, since they show as tooltip on the page.
* Create Keyword Rich Content

The content should contain a good number of keywords and synonyms. The keyword density should be approx. 5-6% of the total content. The content should not be only stuffed with the keywords since doing so could harm the website adversely.

Off-Page Optimization
* Widespread Keyword Research

A critical portion of search engine optimization is researching the correct and effective keywords. Keywords play an important role in searches, since web pages are targeted for specific keywords. Usually the longer search terms do better than the very general ones. For example, news will not be as effective as the Beijing 2008 Olympics news and medal updates. Perform a wide research for keywords which are mostly searched by users but least websites displaying information on it (less market competition).
* Use Search Engine Compatible Technology

Some people will put a lot of funky features on their websites. This includes various CGI scripts, numerous frames, flash components, and even more dynamically created pages. Unfortunately, while the viewer may enjoy it, search engines do not like this as they don't know how to crawl through it. So if you had a site with a lot of frames or flash components, search engines will have an extremely difficult time crawling through your website. Although your page may be indexed, the spider may not be able to crawl through the various links within the frames.
* Generate Quality Inbound Links

Search engines also place a lot of importance on Linkbacks or Inbound Links. In the case of Google, backlinking is a big portion of a site's ranking on a search engine. However, note that the sites linking to your website should be of relevancy to yours. Probably a movie site might not benefit so much from a gardening website. Also, your links should not increase at such a rapid pace that the search engines might suspect you of conducting a wrong act. Legitimacy is a big thing with search engines.
* Update your Website Continuously

Search engines tend to like active and well updated websites. An idle website from 1999 might be aged, but it certainly won't get a good ranking on a search engine if it was last updated in 1999. Search engines are always looking for new information to index. Usually, web logs (blogs) are very successful with search engines because content can be built quite easily.
* Use a Sitemap or an Index

Search engines love to see a sitemap because it allows them to navigate through the webpage very easily. A sitemap can be created with various free tools on the Internet. For example, with WordPress, there are a couple automatic sitemap creating plugins that will automatically update your sitemap every time the blog is updated.
* Use the Freely available Webmaster Tools

There are numerous webmaster tools that can also help you analyze your stats a bit better. This includes backlink trackers and keyword research tools. Using them to your utmost ability will help you find newer ways to optimize your website for the search engines.

Conclusion

There are hundreds of tools and techniques to optimize your website for search engines. Visiting information SEO blogs and various SEO related websites can also help. Consulting with SEO experts and visiting the numerous SEO forums can also help you learn new tips and stay up to date with the latest news in the SEO world. This is critical as while optimization is good (white hat SEO), search engines can change their policies, which could make one of your formerly legitimate tricks to now be considered as abusing (black hat SEO) the spiders.
Unlike On-Page optimization, Off-Page optimization techniques are generally not in the control of the web developer. These techniques refer to how the web perceives the website. Off-Page optimization can sometime be tedious and time consuming but they highly affect the search engine optimization. Moreover, Off-Page optimization holds much more importance than On-Page optimization.

Gabblet offers Complete Internet Marketing Solutions for your online business. If you are really concerned about seo agency and other details, you are welcome to the seo firm india site.

Gabblet offers Complete Internet Marketing Solutions for your online business. If you are really concerned about SEO Agency India and other details, you are welcome to the SEO Firm India site.