How The Page Rank Pros Increases Your Visibility

By Author: Samantha Dale
Total Articles: 610
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Ranking high in the search engines is important in order for you to be able to increase your visibility with your customer base. It is equally important to make sure that you are ranking high for keywords that are relevant to your customers. According to the Florida Institute of Technology, 85 percent of the traffic that shows up on a site comes from the search engines, on average. Not only that, but 75 percent of the searchers never look past the first page of the search results. This means that ranking well for highly targeted keywords and keyword phrases is extremely important.

How does a site rank high in the search engines? There are several factors that contribute this this, but one of the most important factors is known as page rank. This is a factor calculated by Google's algorithm that determines how relevant a site is. Other search engines such as Bing use a similar algorithm. The search engines keep their algorithms proprietary. If they did not, they would be overloaded with spam. For this reason, nobody knows exactly how the algorithm for page rank is determined.

Even so, the basic idea behind it is ...
... well understood, and the Page Rank Pros understand how to work with it in order to improve your search engine rankings. Page rank is determined by what are commonly referred to as backlinks. A backlink is a link that points toward your site from somebody else's site. The reasoning is fairly straightforward. Another site will not link to yours unless there is good content on your site.

Previous search engines simply analyzed the keywords on a page in order to determine what the page was about. This led to pages and pages of sites filled with repetitious keywords. Today, the relevancy of a site is measured not just by keywords on the page, but by links pointing toward the site. The text of the link says a great deal about what the site is about. The page rank of the site that is linking to your site is also an important factor. The content on the site that links to you is also important. Finally, the sheer quantity of links is another important factor.

The Page Rank Pros understand how to obtain these types of links in order to boost your site's visibility. But they are also cautious not to be too manipulative. Google regularly penalizes sites which use malicious techniques in order to obtain links. Some sites will even resort to hacking other people's sites in order to obtain links. These tactics ultimately backfire, leaving the site banned from the search engine results.

Before signing with any SEO specialist, it is important to ensure that they are only using reputable methods to promote your site. The Page Rank Pros build all of these links manually, by marketing articles on various sites, building relationships with bloggers, taking advantage of social bookmarking and social media, and through various other methods. These techniques have passed the test of time, successfully promoting sites to the top of the search engines time and time again.

If you want to succeed in the online world, it is important to put yourself where your customers can find you. Get in touch with an SEO expert today.

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