Mobile Screen Engagement For Digital Signage

By Author: Greet Verellen
Total Articles: 17
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More than two-thirds of the world's population owns a mobile phone. In fact, in the Western world, the number of active mobile phones often exceeds the population of a country! Research predicts that this market will experience a rapid growth in the near future; from 71 million connections today to 225 million by 2014.

The benefits of mobile

Mobile allows Digital Signage content to be remotely updated in previously impossible situations.
The benefits of mobile are simple to understand. Mobile networks are available everywhere and are easy to access. Mobile therefore provides an alternative opportunity where it is difficult or inaccessible to deliver traditional wired communications, such as remote sites or areas where wires would cause a hazard. These advantages can provide the digital market with opportunities to deliver new and compelling communications where previously it was not possible to do so.

The changing face of mobile

Traditionally, concerns about using mobile networks to manage and control data have been based on reliability. Whilst consumer mobile networks ...
... have been subject to issues regarding reliability, especially in light of the phenomenal growth of smart phone usage, this is a world apart from the service that is available from enterprise grade business-to-business operators.

The changing face of Digital Signage

The digital signage market is changing: opportunities to deploy digital signage are often outside of the traditional fixed site or may even be on a temporary basis. The Digital signage owners are looking to deploy solutions that have increased flexibility i.e. that can be used in multiple sites and for various tasks. In these circumstances mobile offers a new level of flexibility to save time and money.

Mobile offers huge potential savings for deployers of Digital Signage in retail.

If we consider a retail chain that wants to deploy digital signage but only in a number of its sites, mobile communications enable the retailer to move digital signage around the portfolio of stores quickly and easily without incurring the costs of fixed line communications in every store. The internet connection to manage and control the delivery of relevant content can literally travel wherever the screen goes.

This year alone, interactive mobile advertising is set to grow by over 40%. ConeXus World and Gold Mobile have a suite of in-the-moment consumer engagement programs that will allow you to profit from this trend; turning your digital screens into an interactive medium, increasing both consumer and advertiser value.

Making mobile a reality

To bring this vision to reality, ConeXus World recently began partnering with GoldMobile, a leading mobile CRM & Loyalty solutions provider with a high performance mobile platform supported by a suite of mobile applications and development tools.

ConeXus World has always been about providing our retailer customers with superior results. Adding real-time mobile engagement as part of the deployment of digital signage solutions provides an unparalleled consumer experience and return on investment for our customers.

Greet Verellen Vice President Business Development serves ConeXus World as a leading executive in new IT outsourcing Business Development and Sales for international markets, with special focus on Europe. Her focus is to effectively produce a global networking technology brand that provides top level support managed services utilizing the skills and convenience of the best local resources combined with international support allowing the client to communicate directly with ConeXus World for a level of service that is truly world class. For more information about networking technology please visit us at http://www.conexusworld.com