Using Website Design To Make An Easily Scanned Website

By Author: mohanchen
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An inexperienced web development Toronto can easily romanticize the websites they design. Take for example the media depiction of the web surfer: a middle aged professional, sipping on a hot beverage, curled up comfortably in a lounge chair, and leisurely perusing a single website for what seems like hours. Much like most of the things seen on television - this never happens. Truthfully, a Toronto web development can put countless hours into developing interesting web coy worthy of a Pulitzer when in all reality most web site viewers won't actually take the time necessary to read it. At the very most, they will instead scan the website for a fraction of a second to determine if it is what they are looking for, and if not move on.
Due to this fact, it is crucial that a web development Toronto construct their web pages to be as easily scanned as possible. Believe it or not, this is not a difficult task to accomplish. Some of the most effortless techniques that a web marketing company may wish to employ include:
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... The Creation of a Visual Hierarchy.
o Taking the time to create a visual hierarchy will present page viewers with visual cues emphasizing the importance of various elements such as color, contrast, size, and placement.
Avoiding the Urge to Abuse the Eyes of Your Viewers.
o Often times, page viewers will find themselves tiring due to font that is too small, outlandish color combinations and too wide columns. Experience dictates that the most preferential font to use for body copy is serif based, while headlines should be in a sans-serif font. A page viewer's ability to view a font is dependent upon whether or not that font is installed in their computer, for that purpose is may be wise to stick to Verdana or Arial fonts as these are the most common.
Intro.Body.Conclusion.Repeat:
o It is crucial to utilize proper page layout, in order to do this, think back to when you first learned to write an essay. You were told to stick to an Intro -Body-Conclusion format. The same principles apply to creating easily scanned web content.
Don't Forget the Headlines:
o It is common knowledge that the majority of people fail to read past the headlines, so the greatest amount of attention should be placed here. Once the overall web copy has been created, reviewed and perfected it is essential to take a few minutes and give select paragraphs engaging headlines. This may be the appropriate time to consider the use of keywords and phrases to kill two birds with one stone by also increasing page rank.