Drastic But Needed Shift In Your Business Model !

By Author: Greet Verellen
Total Articles: 17
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Chances are you've heard something about digital signage. After all, it's become something of an industry buzzword, if not the next big thing, at least for display makers. And why not ? Digital signage has cachet, a glamour that suggests that every retail store, cinema complex, or transportation terminal can be as bright and eye-catching as Times Square or Tokyo's Ginza District.

Digital signage technology can drastically change and improve the way your company interacts and communicates with your customers, allowing you to deliver personalized, instantly updatable messages when and where they are at their most effective - all whilst reducing your costs and increasing your revenues at the same time!

Depending on the needs of the client, digital signage configurations can range from the straightforward, such as standalone kiosks, to a complex system infrastructure controlled by dedicated software and running over a wide area network. However, just about any infrastructure — whether it's that single point kiosk, a cinema complex, a shopping mall, or a major sports arena — will involve a few basic components.

The ...
... larger the signage configuration, the more complex the server infrastructure needs to be

Generally speaking, control of digital signage infrastructure, especially larger ones, is done over a network connection that allows remote access, updating, and monitoring of signage infrastructures. It's possible to use optical media, as might be the case with kiosks, but with network technology becoming quite robust, it usually offers the most flexibility.

Wherever customer targeting is crucial, digital signage is on the rise. European digital signage installations are forecast to grow by 144% over the next three years, and show little sign of slowing down after that, according to a recent in-depth survey by POPAI. On average, digital signage solutions deliver an 18% increase in sales, not counting the many intangible benefits of an enhanced customer experience, better service and brand awareness. The applications are endless and so are the opportunities.

SIGNAGE UP AHEAD

This is by no means a comprehensive look at digital signage. This market segment is just beginning to emerge from the hype as a real business opportunity, and there are plenty of questions to be answered as contractors begin to explore the possibilities. During the next several months, Sound & Video Contractor will explore many of those questions in greater depth. For now it's time to start asking questions and building a repertoire that could expand your business opportunities.

Why digital signage
Efficient communications
Return on investment
Customer Experience
Change is in the air : Mobile Solutions

ConeXus World provides you that excellent mix of knowledge and expertize on Networking , Digital Signage Infrastructure and IT technology, baseline for quality DS deployment.

Greet Verellen Vice President Business Development serves ConeXus World as a leading executive in new IT outsourcing Business Development and Sales for international markets, with special focus on Europe. Her focus is to effectively produce a global networking technology brand that provides top level support managed services utilizing the skills and convenience of the best local resources combined with international support allowing the client to communicate directly with ConeXus World for a level of service that is truly world class. For more information about networking technology please visit us at http://www.conexusworld.com