Free Press Release Distribution-what You Need To Know

By Author: FOPR
Total Articles: 6
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In today's world, news is a very essential media instrument which keeps us updated with the day-to-day happenings around the globe. Each person is interested with his or her own area of interest from sports to technological issues. Press release therefore becomes a very stronghold in capturing and updating each individual what's happening. You can imagine situation where there is no news, no video, nothing to do with media. People would be living in a very traditional world-a world where nothing is known, and where it is known only a specified area does know the happenings.

A press release is a recorded or written communication which is directed to members of media so that they can have information for news broadcasting. The releases are typically faxed, mailed or even e-mailed to the editors so that they can make any changes before producing the final copy for broadcasting as news at radios, TV's or newspapers. Press releases can be free or payable depending on what type of release it is. For example, companies who want to advertise of their existence or their products and services will use paid press release ...
... to target a certain audience of people who are later to convert to customers. However, there are other types of information where free press release distribution will have to work out, especially information concerning happenings of a particular area.
However, press releases are not advertorial. The advertorials are basically promotional articles about products, services or companies. Informative contents in a free press release distribution is what is critically examined thus ensuring you avoid the up-front temptations is very necessary.

Free press releases are very serious on what type of news you are bringing. They make sure that the story is newsworthy such that the editors can approve to publish your work. It is also good highlighting that a press release isn't an article. Sending an article and then later claiming is a press release will get the article discarded.

Use of jargon: this is a completely minus if you are considering giving press releases. Use of bright colors and other crazy fonts should be avoided. You can instead use a black text with white background. Use of multiple exclamations should also be very restricted, all caps and exaggerations are other things which may render the information to be discarded.

You should understand that press release writing considers the headline and your first e=sentence as the very most important parts and most people will judge by these two areas. That said; what do you need to guide yourself deliver good press release?

Who: you should identify who is to read the information-the target audience. This may be in terms of gender, age, occupation etc
What: what is it that you want people to know, do they know it already or is it news?
Where: where is your information based, talking of an earthquake, where did it happen?
Why: this is the reason for your information, what do you want the audience to gain?

Having these guidelines will see you having an easy time in delivering free press releases. Remember checking once and again before submitting any press release is very useful to any writer.

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