The Role Of Smtp Server In Email Marketing

By Author: luis henry
Total Articles: 9
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Almost every business in the present days depends on the use information technology. And an invention of Information technology, the Internet plays an important role in today's business world. Along with the Internet comes the use of emails and for the purpose of emailing the SMTP server has already proved its usability as well as importance. SMTP is the acronym for simple mail transfer protocol used worldwide for emailing options. Whatever mails we send from Yahoo or Gmail or other emailing sites, passes through their individual mail server owned by them. And like these mailing sites, in today's business world, every big organization has their own SMTP server too for emailing.


Just consider this situation; suppose you have a real estate business and you are working on a marketing strategy that can give you an edge over your competitors. In a case such as this, on line marketing can prove to be a miracle solution. You can reach out to innumerable customers with very little effort on your part. Advertisements in magazines and newspapers or hoardings over the road, nothing can compete with vast reach and effectiveness ...
... of on line marketing. Sending bulk emails to customers is again a typical strategy of on line marketing and here comes the usability of having an SMTP server. Given below is a brief explanation on how an SMTP server works.


Suppose you want to send bulk emails to 1 thousand customers at once to promote the new project you are coming up with in your real estate business. You have already spent a certain amount of money for buying that customer information data base from another organization. How would you feel if half of the bulk mail you have sent comes with a failure delivery report after all the investment and effort you have put in to it?


This is where the email server smtp comes into the picture. You must be wondering why the smtp server is so important in sending bulk mails. Well, the smtp server is the main machine that does all the work of sending the mails to thousands of consumers across the world. The email server smtp receives the emails from the email sending software, it identifies the domains that the mails get delivered to, the smtp server delivers the emails to the recipient's domain address. Therefore, it is clear that without the email server smtp, your mail would not even get going. In the earlier days, when the technology was not that developed, people used free email server softwares like Postfix, Send-mail etc for delivering their mails.


At present, the email marketing strategy is a very happening strategy for the web based companies. Ever since this strategy got popular, two things started happening together. The personal email communication within the house began breaking down as they were not developed to handle huge volumes of email. And secondly, the freely available smtp servers was not suitable enough to handle the bulk delivery of messages at a single go.


Therefore if you are planning an email marketing campaign, it is a wise idea to go for a commercial smtpserver.