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Types And Frequency Of Print Engagement

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By Author: carling
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The most frequent types of reading activities parents claimed to engage in were reading preschool communication information (96%) and store advertisements, coupons, or fliers (93%). The most common writing activity reported was writing names or labels (90%). Because parents had children involved in Head Start, information was sent home from the preschool on a semiweekly basis, and parents claimed to read various materials, such as children' schoolwork or newsletters. Wal-Mart, Kmart, and Myers department store advertisements and coupons were listed as the most commonly read by parents; many parents claimed to read these in the local Sunday paper. Parents also commonly reported writing names and labels, most frequently on envelopes to be sent to family members or to pay bills. Many of the parents reported engaging in this type of activity monthly, with some parents engaging in it daily or weekly.

Parents stated that they frequently engage in reading print on calendars or tickets (87%), mostly daily or weekly, and reading directions, recipes, or shopping lists (87%) from daily to once a year. Many parents read their own ...
... writing on calendars, which included doctors' appointments, birthdays, and other written recordings. Parents tended to state that they engage in this activity daily or weekly. Parents reported reading recipes and directions for using household appliances as well as reading doctors' prescriptions. Furthermore, parents frequently reported reading messages or notes (85%), such as on greeting cards, and writing messages or notes (85%), mostly to the classroom teacher because their child was late or absent. Reading notes 3n greeting cards usually occurred a few times a year. Overall, parents seemed to write notes more frequent-y than read them. Reading labels, container print, or signs such as on baby formula and cough medicines '84%), as well as reading addresses, the phone book, 3r dictionaries (84%) were also stated by many parents as activities they engaged in during the last year. Vlany parents said they to read the phone book to find information, such as on heating systems or to look or mechanics. Overall, writing on a calendar (82%) and writing lists, such as grocery or to-do lists (81%), very popular. Reading utility bills, receipts, or bank statements (81%) were also frequently reported, with vaster, electric, and phone bills the most common examples given among parents. Many parents claimed to engage in this practice monthly.

About two thirds of the participants stated that fiery engaged in writing a money order or check during the last year (76%). Most of the parents claimed 3 write a money order for bills; some parents wrote check to pay their monthly rent. There were 74% of argents who claimed to engage in reading postal letters or e-mails, and 71% of parents said they engage in writing postal letters or e-mails, mostly to family or friends. Overall, there were 70% of the parents who said they read schedules or guides, which included television, bus, and children's school schedule. Most parents reported to engage in schedule reading on a daily or weekly basis.

Parents reported engaging in menu reading (69%) and reading periodicals (68%), most commonly horoscopes. Menus were read mostly on a monthly basis. Examples included McDonald's (read from screen) and Big Boy restaurant. The next most frequent activities overall were application writing (66%), such as for a job or housing, and reading essays, newspapers, or magazines (64%). Parents read mostly information on the war in Iraq in newspapers and magazines, perhaps because of the strong media focus on it in the United States during the time of this study. A few parents also claimed to read magazine stories to keep up on general news, entertainment, or parenting issues. The parents reported engaging in this activity often on a weekly basis. More than half of the participants claimed to engage in reading a lease or mortgage document in the last year (56%) or a book or story (51%). Crime fiction and the Bible were the most cited examples of book or story reading. The following activities were less frequently engaged in by parents. Forty-six percent engaged in reading song lyrics during the last year. Less than half of the parents engaged in reading comics or cartoons (33%); writing poetry, stories, or a reflection (29%); and writing instructions (28%) during the last year (see Tables 1 & 2).

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